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Taylor Swift will debut merchandise collection exclusively for Chinese fans

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Alibaba Group today announced a partnership with Bravado, Universal Music Group’s merchandising and brand management division, to help bring iconic artists’ merchandise and exclusive collaborations to Chinese consumers. Taylor Swift  will be the store’s first featured artist. Other artist collections and collaborations will be added each month.

www.bravado.tmall.hk

The store launch will be the first time that merchandise from Taylor Swift’s most recent album, folklore, will be available in China. In addition, Swift will debut her newest collection exclusively on Tmall Global during Alibaba’s 11.11 Global Shopping Festival, giving Chinese shoppers access to it for two full weeks before anyone else in the world. 

In addition to offering a full range of premium merchandise and exclusive and bespoke designer collaborations from a growing list of global recording artists and entertainers, the store will showcase a different featured artist each month, offering a specially curated range of products. These will include new and exclusive products and seasonal ranges, to coincide with album releases, tours, classic catalogues and other product innovations.

universalmusic

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bionic

Hopefully t-shirts that say "FREE HONG KONG" with a butterfly over each O or something

buy bionic
  • YAAAS 3
  • Thanks 1

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Blastertoyo
15 minutes ago, bionic said:

Hopefully t-shirts that say "FREE HONG KONG" with a butterfly over each O or something

Free

hOng

L

Kong

L

O

R

E

  • LMAO 1
  • YAAAS 1
  • Shook 2

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bionic
Just now, Blastertoyo said:

Free

hOng

L

Kong

L

O

R

E

The answer was there all along :giveup: We can't help but stan her MIND :heart:

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Lord Temptation
18 minutes ago, bionic said:

Hopefully t-shirts that say "FREE HONG KONG" with a butterfly over each O or something

And FREE THE UYGHURS :kara:

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bionic
1 minute ago, Lord Temptation said:

And FREE THE UYGHURS :kara:

Believe it or not but that is what Cardigan is actually a metaphor for

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