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Walmart is teaming up with Microsoft on TikTok bid


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Walmart said it's teaming up with Microsoft in a bid for TikTok.

The retail giant confirmed to CNBC that it's interested in buying the popular short-form video application.

TikTok is nearing an agreement to sell its U.S., Canadian, Australian and New Zealand operations in a deal that's likely to be in the $20 billion to $30 billion range, sources say. It has not yet chosen a buyer, but could announce the deal in coming days, sources say.

Walmart is pursuing the acquisition at a time when it's trying to better compete with Amazon. It plans to launch a membership program, called Walmart+, soon. The subscription-based service is the retailer's answer to Amazon Prime, which includes original TV shows and movies.

In a statement, the big-box retailer said TikTok's integration of e-commerce and advertising "is a clear benefit to creators and users in those markets." It did not say how it would use TikTok or whether it would be part of Walmart+.

"We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses," it said.  "We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators."

In Walmart's recent earnings call, CEO Doug McMillon acknowledged the buzz around the membership program — but did not say when it would launch or what perks it would use to stand out. He said the program will speed up deliveries for customers through curbside pickup and delivery, strengthen relationships with them and collect valuable data.

https://www.cnbc.com/amp/2020/08/27/walmart-is-teaming-up-with-microsoft-on-tiktok-bid.html?__twitter_impression=true

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They are gonna make Jojo Siwa the only TikToker

If you see me posting like crazy, I'm either bored or procrastinating.
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1 minute ago, Red said:

They are gonna make Jojo Siwa the only TikToker

TikTok isn’t based on collaborations, only about views but anyways what is this TikTok mess

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Just now, SLAG said:

Walmart+ ?:billie:

As if the streaming market wasn't saturated enough

If you see me posting like crazy, I'm either bored or procrastinating.
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Just now, Red said:

As if the streaming market wasn't saturated enough

Right. Every time I think about "Walmart" the only thing that comes to mind is groceries. I can only imagine I'd be streaming Infomercials on a Walmart streaming platform.:billie:

 

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Just now, SLAG said:

Right. Every time I think about "Walmart" the only thing that comes to mind is groceries. I can only imagine I'd be streaming Infomercials on a Walmart streaming platform.:billie:

 

There is a new streaming service every day, the only place I see this market going is the fusion of them to become bigger services similarly to paid TV providers, like, no one is gonna pay 20 bucks monthly each to have Disney, Netflix, HBO, Apple TV, Amazon, Walmart, whatever....

If you see me posting like crazy, I'm either bored or procrastinating.
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wtf lmao Walmart+

imagine a WALMART movie winning an Oscar in 5 years.... lmaooo

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34 minutes ago, Twitter said:

:enigma:

Will you be teaming up with Instagram or Tumblr? :enigma:

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40 minutes ago, ProjectJoanne said:

Will you be teaming up with Instagram or Tumblr? :enigma:

Tumblr, no.

Instagram, yes.

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