⚔️ CHROMATICA OUT NOW ⚔️

🤍 Free Chromatica poster and temporary tattoo for all new subscribers 🤍
Sign in to follow this  
news

Gaga to Front Valentino's New Perfume

Chinosky
Posted (edited)

photoreveal2.jpg?crop=0px,0px,3000px,200

PARIS — Lady Gaga has landed a new, very fashionable, gig — as the face of Valentino’s upcoming perfume, WWD has learned.

The Voce Viva fragrance, due out in September, was conceived by the Valentino fashion house’s creative director Pierpaolo Piccioli and the Valentino Beauty team at L’Oréal.

“Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level.

“She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.” “Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.”

FULL ARTICLE ABOUT THE ANNOUNCEMENT: https://wwd.com/beauty-industry-news/beauty-features/lady-gaga-to-front-valentinos-new-perfume-1203671290

UPDATE:

Inez van Lamsweerde and Vinoodh Matadin have confirmed via their IG stories that they will be the campaign photographers!

20200711-110900.jpg

Edited by Chinosky
Is it better to speak or to die?
  • Like 4
  • LMAO 3
  • YAAAS 56
  • Love 33
  • Shook 2

Share


Link to post
Share on other sites
zcasx

This is the Nick Knight project he has talked about. 

  • Like 11
  • YAAAS 6
  • Shook 9
  • Sad 1

Share


Link to post
Share on other sites
Pennywise

tenor.gif

YOUR GOD IS NOT HERE MICHAEL NOR WILL HE EVER BE
  • Like 8
  • LMAO 23
  • Sad 8
  • Thanks 1

Share


Link to post
Share on other sites
Steccazero

Yeha, the Nick Knight project is this one! People said they are doing somethung very cool and Gaga is very involved. 

Let's see what they are planning, honestly it doesn't excite me that much. 

pls get into this ***uettery
  • Like 4
  • YAAAS 1

Share


Link to post
Share on other sites
ydnmnme
Posted (edited)
2 hours ago, Chinosky said:

She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.” “Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.”

 

Not gonna lie, it’s so pleasing to read this!

Good for her! I’m excited to see new amazing pics, videos and more!:party:

Edited by ydnmnme
𝐼 𝒹𝑜𝓃'𝓉 𝓌𝒶𝓃𝓃𝒶 𝒷𝑒 𝒶𝓁𝑜𝓃𝑒 𝒻𝑜𝓇𝑒𝓋𝑒𝓇, 𝒷𝓊𝓉 𝐼 𝒸𝒶𝓃 𝒷𝑒 𝓉𝑜𝓃𝒾𝑔𝒽𝓉
  • Like 6
  • YAAAS 10
  • Love 6

Share


Link to post
Share on other sites
Adarsh

This is a sign that she’s ready to come back and you guys are not even excited lol give me a damn break. There’s going to be a whole campaign with magazine and T.V ads most probably. Don’t you want her to get more visibility? 

That boy is a monster
  • Like 19
  • YAAAS 2
  • Love 2
  • Thanks 32

Share


Link to post
Share on other sites
Aarghya
Posted (edited)

Am I the only one who is very excited to hear this news? Yaay!

Edited by Aarghya
  • Like 9
  • YAAAS 22

Share


Link to post
Share on other sites
Cyber Babylon
4 minutes ago, Aarghya said:

Am I the inky one who is very excited to hear this news? Yaay!

:vegas:I'm with you

  • YAAAS 4
  • Love 1

Share


Link to post
Share on other sites
COOOK
Posted (edited)

Hopefully she'll plug Enigma (the song) to the GP yass! :vegas:

Edited by COOOK
2020 Clownie Award for Worst Profile Picture
  • YAAAS 1

Share


Link to post
Share on other sites
gagasicebath

Oooh, the visuals...I'm salivating already :oops:

  • YAAAS 1

Share


Link to post
Share on other sites
Gagalvaro

YASSSS FINALLY PROMO!!!

 

In september :yennefer:

www.twitter.com/AFerreroEscriva

Share


Link to post
Share on other sites
iAstroLeo

Will this perfume get more attention than her newly released album? We can't stop winning :vegas:

  • Like 2
  • LMAO 3
  • Sad 1

Share


Link to post
Share on other sites
thatfoxyfeeling

Not at some of you complaining when this is gonna get more promo than Eau De Gaga :billie:

  • Like 3

Share


Link to post
Share on other sites
KEVIN STEVE
Just now, thatfoxyfeeling said:

Not at some of you complaining when this is gonna get more promo than Eau De Gaga :billie:

Eau de quoi? 

  • LMAO 3

Share


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
Sign in to follow this  

×
×
  • Create New...