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Next Chromatica Single - Weighing the Options


ApplauseftAdele

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socotra

i do think that any single she puts out will underperform.

that being said, I think 911 is her best shot at another Top 10. not sure if anyone has noticed but early 2010s pop (I'm looking at you Free Woman) is decidedly NOT chart material right now. It's mellowed out, crisp pop a la Billie Eilish, Ariana Grande, and Dua Lipa – arguably pop's 3 biggest artists right now.

which is why i don't understand little chartsters pushing Free Woman, Plastic Doll, Sine From Above, etc. those songs are so far removed from what's doing well in the Top 10 right now that it kinda makes you question whether people fully understand what a single is supposed to do – cuz, generally, they're not supposed to be the "best" song on the album, or the fan favorite, or your personal favorite song

they're supposed to promote the album. they're the album's advertising campaign. this is fundamentally different from standalone singles, which is by virtue of being standalone, ONLY about that song.

which is why 911 is the best bet. it's quite melancholic and lowkey, while also maintaining a lot of pure electropop influences that immediately lets you know it's Gaga. If there's anything the streaming era has done, it's liberated popular music from the constraints radio had on it. Curse words are no longer prohibitive from doing well. Rap songs are the genre, whereas even just 5 years ago, we had maybe a handful of popular rap songs each year. I think audiences now reward creativity and innovation simply because you have access to so much more volume nowadays.

so the argument that it's "Too experimental" or "Doesn't play well on radio" is ludicrous. STREAMING is the most heavily-weighed factor in Billboard's methodology. NOTHING is "too _________" for streaming because it's the most honest reflection of what people are actually listening to.

OP said "For some reason 911 has the most streams of the non-single." Well gee, I wonder why? It's a legitimately good, catchy song that resonates across a ton of demographics. I really can't see the GP rallying behind Free Woman, Plastic Doll, Alice, etc. – those songs are reflective of this fanbase, but as a SINGLE? As a song intended to sell the album and appeal to the broadest amount of people possible? Those are terrible choices in the 2020 soundscape.

911 and Replay with a good Halloween video are the only two viable songs for singles that I can see cracking the Top 10 this year. I would've LOVED Babylon (whose sax for some reason makes it sound so much more mainstream), and I think it COULD do well, but it's not worth resurrecting the inevitable Madonna comparisons.

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I feel like there is no way to know. All the songs people say are radio friendly struggle. 

So I feel like she should release whatever the hell she wants and people should stop concerning themselves with commerical performance. 

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The only songs I feel will chart successfully are Reply and Sour Candy (literally just because of BLACKPINK).

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Gerrard174

The only songs that radio gonna play are Fun Tonight, 1000 doves and Free Woman.

911, it depends on whether it goes viral

Replay, also depends on radio callout cause it is noisier.

Babylon, lets keep it as album gems cause this song wont be attracting the GP to the album.

Sine from Above, could be a hit provided she book a major performance for it (grammys, Vma)

Sour candy, i think keep as promo single will do. No point to push further as single. It makes her look desperate.

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ApplauseftAdele
3 hours ago, Arizona Sky said:

Sour Candy is just all around the best choice, it’s catchy, radio friendly, streaming friendly, and the music video will give it a big push with BP’s fan base.

If it does well, then move onto 911. Not the safest choice but at the same time is performing the best for a reason, it’s classic Gaga, memeable, and could have a killer music video.

Alice, Free Woman & Replay could work, but I don’t think pop radio would play it quite enough for it to smash. Fun Tonight & 1000 Doves are HAC friendly, but I don’t think it will translate the the charts. Sine From Above could work in some European countries, but not in the US. She could give Babylon a cute video but that’s about it, it’s meant to be a fan favorite cut not a single. Don’t see a path for Enigma or Plastic Doll at all.

I agree, 911 as a single is a risk but if it pays off it would be ICONIC

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