LEGO Stops Marketing Police-Themed Toys 'In Light Of Recent Events'

[Blastertoyo 22,734]

Toy company Lego requested Tuesday that marketing affiliates immediately cease advertising several of its law enforcement-related products and to even pull them from websites "in light of recent events," as protests rage nationwide over the death of George Floyd.

In an email obtained by The Toybook trade magazine sent on behalf of the Danish company, affiliated partners were notified that "In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP."

To be clear, the items are still available for purchase. It was only promotions for such products that were stopped.

More than 30 products were on the list, with a large majority containing the word "Police" in the name, including the Police Station, Police Patrol Car, Police Helicopter Transport, and even the Donut Shop Opening — which, according to The Toybook, "includes Police Officer 'Duke DeTain' and 'Crook' minifigures."

https://www.theblaze.com/news/lego-stops-marketing-police-themed-toys-in-light-of-recent-events

[Economy 52,858]

Kinda makes sense for the time being tbh. Putting that stuff on ads is gonna be triggering to people right now

[LaLuna 12,732]

I'd say right now that's a good idea.

[Pictures 363]

Lego, you're doing amazing sweetie 

[Guest Adarsh]

Amazing! I hope others companies could do something this big instead of posting a black square. 

[Blastertoyo 22,734]

5 minutes ago, Pictures said:

Lego, you're doing amazing sweetie 

 

[Magui 2,654]

38 minutes ago, Economy said:

Kinda makes sense for the time being tbh. Putting that stuff on ads is gonna be triggering to people right now

I totally  understand why they did it, it is triggering. When looking at these toys,  and state of things, I just wonder about what are the responsible people that command and direct the law enforcement in US  doing.... completely destroying the confidence that children should have on the police, someone that's supposes to help and protect them. They will grow up afraid of them, rightfully, and not having any respect for them. Something needs to change asap, and drastically.

Here every summer we take the kids to the police station and the fire station, and kids love it, it's one of best days they have. Last year they gave each kid a little police car made of cardboard, the kids were beaming. They often go to school, and the summer camp talk to the kids.

Anyways I just got caught up thinking about how little kids are taking this in America, and how they will be afraid of the police when that shouldn't happen.

 

 

[Blastertoyo 22,734]

1 minute ago, Magui said:

Here every summer we take the kids to the police station and the fire station, and kids love it, it's one of best days they have. Last year they gave each kid a little police car made of cardboard, the kids were beaming.

Yea I remember in elementary school or when we were younger we would ride in the back of or climb inside police cars for fun 

if we only knew 

[Magui 2,654]

1 minute ago, Blastertoyo said:

Yea I remember in elementary school or when we were younger we would ride in the back of or climb inside police cars for fun 

if we only knew 

It's  just sad...honestly. Here things aren't this way...sure sometimes the police might have to use force to disperse people when there is big soccer games...but can't  even remember  the last time the police actually had shot or killed a person.

[Blastertoyo 22,734]

7 minutes ago, Magui said:

It's  just sad...honestly. Here things aren't this way...sure sometimes the police might have to use force to disperse people when there is big soccer games...but can't  even remember  the last time the police actually had shot or killed a person.

Where are you? 

[Magui 2,654]

1 minute ago, Blastertoyo said:

Where are you? 

I live in Portugal.

[ice bear 1]

proud of my favorite toy as a child

[Blastertoyo 22,734]

4 minutes ago, ice bear said:

proud of my favorite toy as a child

it was my fave too

[steven 6,540]

4 minutes ago, Blastertoyo said:

it was my fave too

Mine was playing with my Barbies 

[Blastertoyo 22,734]

Just now, Steven said:

Mine was playing with my Barbies 

My parents said that Legos helped build creativity, imagination and exercised the brain more