Kimmo 80,690 Posted November 30, 2019 Share Posted November 30, 2019 The Breakdown You Need to Know: In September Savage x Fenty raised $50 million to continue funding its mission of inclusive lingerie through great products and fashion shows, CultureBanx noted both of which are currently missing from Victoria’s Secret. Ratings have continually dropped with the December 2018 show providing dismal ratings of just 3.3 million viewers. This was down from more than 5 million in 2017, and a far cry from its 2011 show that drew in 10.3 million viewers. Instead of going the dinosaur route of putting her Savage x Fenty brand’s second annual runway show on TV, like the now deceased Victoria’s Secret show, she took her talents to Amazon Prime Video. The cool and hip lingerie show was available to 100 million Prime subscribers in more than 200 countries. It featured women of all shapes and sizes, with racially diverse models who represented nearly all the shades offered by Rihanna’s Fenty makeup line. Her beauty brand generated $558 million in its first full year in operation. Fashion Faux Pas: The former CMO of Victoria’s Secret, Ed Razek told Vogue last year “the show is a fantasy” and essentially people don’t have any interest in a TV special for plus sizes. WIth this type of corporate thinking, one can easily see how Rihanna’s brand put a nail in Victoria’s Secrets’ fashion show coffin. In contrast, the international pop icon told the same publication in May 2018 “women should be wearing lingerie for their damn selves.” She also added, “I can only hope to encourage confidence and strength by showing lingerie in another light.” Time For A New Push-Up: On the most recent earnings call Victoria’s Secret stated they decided to scale back on its more “extravagant marketing methods.” Sales at the brand which gave you the push up bra have fallen off 6% this year, and lead the company to lay off 15% of its employees. All hope isn’t lost for Victoria’s Secret since it’s still the biggest lingerie brand in the U.S. They command a market share of 24%, albeit that’s down from about 32% in 2013, according to Coresight Research. Shares of L Brands are down more than 25% this year. However, they have a lot of work to do to fend off the Savage lingerie market takeover from Rih Rih! https://www.forbes.com/sites/korihale/2019/11/30/rihanna-killed-victorias-secrets-fashion-show-business/#582b064766b5 Hottie Detector Link to post Share on other sites More sharing options...
Guest Posted November 30, 2019 Share Posted November 30, 2019 So in other words VSFS killed itself by harboring an outdated and backwards business model Spoiler This isn't a jab at Rihanna or her impact btw (she is THAT bitch), just a commentary on how VSFS could have stuck around if it had kept up with the times Link to post Share on other sites More sharing options...
Kimmo 80,690 Posted November 30, 2019 Author Share Posted November 30, 2019 Just after I had doubted her power and artistry a few days ago... me and Victoria lost... Hottie Detector Link to post Share on other sites More sharing options...
GaGaAst 13,023 Posted November 30, 2019 Share Posted November 30, 2019 .yes she is a monster. We been knew. BTW why do we always get to know everyone thing about a secret fashion show. What's the point of having secret name when everything comes in YouTube. Love it when you call me legs In the morning, buy me eggs Link to post Share on other sites More sharing options...
PunkTheFunk 124,425 Posted November 30, 2019 Share Posted November 30, 2019 26 minutes ago, GaGaAst said: .yes she is a monster. We been knew. BTW why do we always get to know everyone thing about a secret fashion show. What's the point of having secret name when everything comes in YouTube. It's not a secret fashion show, the brand is called Victoria's Secret Link to post Share on other sites More sharing options...
hankhatesyouall 2,731 Posted November 30, 2019 Share Posted November 30, 2019 These Forbes articles are written by contributors whose opinions are laughable. Imaging believing that a washed-up pop star could kill Victoria's Secret. PC culture killed it, sadly. I'm not complaining, but it must suck for straight guys. If you are obese, deal with it, fat. This is not healthy. Stop shoving your kilos down people's throats. I understand that it might be caused by your metabolism, but it's rare. Most people are just lazy. Link to post Share on other sites More sharing options...
JR Gg 12,985 Posted November 30, 2019 Share Posted November 30, 2019 Forbes is wrong... VS killed itself because of its outdated views and the FS ratings have been slowing down fast anyway. Rihanna's impact was NOT felt. Can they base their articles more on facts rather than opinions? Link to post Share on other sites More sharing options...
swakby 4,100 Posted November 30, 2019 Share Posted November 30, 2019 7 minutes ago, hankhatesyouall said: These Forbes articles are written by contributors whose opinions are laughable. Imaging believing that a washed-up pop star could kill Victoria's Secret. PC culture killed it, sadly. I'm not complaining, but it must suck for straight guys. If you are obese, deal with it, fat. This is not healthy. Stop shoving your kilos down people's throats. I understand that it might be caused by your metabolism, but it's rare. Most people are just lazy. gurl, u have a giant storm coming Link to post Share on other sites More sharing options...
Guillaume Hamon 6,488 Posted November 30, 2019 Share Posted November 30, 2019 9 minutes ago, hankhatesyouall said: PC culture killed it, sadly. I'm not complaining, but it must suck for straight guys. If PC culture require to not only have ONE type of model then PC culture has a point. It was boring to see the same exact girl with different hair/skin/ eyes colors wearing all the ensemble. Also many straight guys like big girls haha! 3 minutes ago, JR Gg said: Forbes is wrong... VS killed itself because of its outdated views and the FS ratings have been slowing down fast anyway. Rihanna's impact was NOT felt. Can they base their articles more on facts rather than opinions? I think they do it to get the legions of stans to click. They know VS is weakening since before riri's brand but they'll post anything to have massive traffic. Link to post Share on other sites More sharing options...
Fish 6,122 Posted November 30, 2019 Share Posted November 30, 2019 lol they give her way too much credit. she just followed the undeniable trend that already existed. Link to post Share on other sites More sharing options...
Lord Temptation 11,209 Posted November 30, 2019 Share Posted November 30, 2019 23 minutes ago, JR Gg said: Forbes is wrong... VS killed itself because of its outdated views and the FS ratings have been slowing down fast anyway. Rihanna's impact was NOT felt. Can they base their articles more on facts rather than opinions? Forbes is pathetic. The fashion industry has been freefalling this year: Topshop and Barney’s filed for bankruptcy and Zac Posen shut down his brand. The article failed to mention the context of the industry itself, which appears to be on the verge of global recession. Fancy turning this into a Rihanna plug. Link to post Share on other sites More sharing options...
Levine 23,562 Posted November 30, 2019 Share Posted November 30, 2019 Can Forbes stop liking this woman ass? It's pathetic now Link to post Share on other sites More sharing options...
Fish 6,122 Posted November 30, 2019 Share Posted November 30, 2019 the only think rihanna killed is lip sync Link to post Share on other sites More sharing options...
NCgaga 4,323 Posted November 30, 2019 Share Posted November 30, 2019 Good for Rihanna for being so successful in the fashion/make up works. But, her stans have got to be the most frustrated fan group with her putting NO priority on new music. Link to post Share on other sites More sharing options...
MonSwiftAnton 3,746 Posted November 30, 2019 Share Posted November 30, 2019 Wrong thread. Link to post Share on other sites More sharing options...
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