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Will Gaga Go the Waterfall Route?

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DAMN

If you're not yet aware of the waterfall route, basically it's a new strategy by record labels to push out more singles from artists, straying away from the more traditional full album-era route taken before that was quite effective during the physical and  digital sales era. This is considered more "successful" and "effective" as we could see in artists like Billie Eilish, where EPs were favored (before releasing an album) and singles are pushed constantly.

Here's a pretty good and in-depth video by Verge featuring Charli XCX explaining this new release strategy and adapting for streaming: 

This is currently what Capitol Records is doing with Katy, with Never Really Over, Small Talk, and Harleys in Hawaii, with no album plans in sight. 

So do you think Gaga's gonna go down this route as well? (Or maybe Interscope is already pushing Gaga to do this but Gaga's fighting them :huh:)

Eras are becoming less and less impactful as they did before anyway (See: Lover era, Thank You Next era, etc as compared to BTW era, Teenage Dream era, Reputation era, etc)and perhaps, maybe it's time for a new trend to come in. Maybe releasing more albums and songs constantly are the new thing. What do you think?

Edited by DAMN
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9 minutes ago, DAMN said:

If you're not yet aware of the waterfall route, basically it's a new strategy by record labels to push out more singles from artists, straying away from the more traditional full album-era route taken before that was quite effective during the physical and  digital sales era. This is considered more "successful" and "effective" as we could see in artists like Billie Eilish, where EPs were favored (before releasing an album) and singles are pushed constantly.

Here's a pretty good and in-depth video by Verge featuring Charli XCX explaining this new release strategy and adapting for streaming: 

This is currently what Capitol Records is doing with Katy, with Never Really Over, Small Talk, and Harleys in Hawaii, with no album plans in sight. 

So do you think Gaga's gonna go down this route as well? (Or maybe Interscope is already pushing Gaga to do this but Gaga's fighting them :huh:)

Eras are becoming less and less impactful as they did before anyway (See: Lover era, Thank You Next era, etc as compared to BTW era, Teenage Dream era, Reputation era, etc)and perhaps, maybe it's time for a new trend to come in. Maybe releasing more albums and songs constantly are the new thing. What do you think?

What did I say? @iforgotyourname

 

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Ryusei

Honestly with an album in sight like 5 months ahead and then releasing songs off it is kind of... unnecessary just announce it closer to the actual release date but if there is no album in sight to keep someone from kind of getting forgotten or something I think it's a good thing. 

Like idk but releasing a song a week before the album is out anyways for example seems very non-impactful and unnecessary to me? 

Also another problem to me is that those pre-releases essentially never seem to really have any impact... like you never see one of those songs randomly go big unless it's hugely promoted which is what those songs aren't intended for anyways. I just feel like it doesn't make much of a difference (again with an album in sight that is)

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Enzo
15 minutes ago, DAMN said:

This is currently what Capitol Records is doing with Katy, with Never Really Over, Small Talk, and Harleys in Hawaii, with no album plans in sight. 

Then no :messga:

Lady Gaga did her own makeup in this picture but I’ll be sure to let her know how much you hate it xoxo
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S0436

Sad that Charli xcx is explaining this strategy considering it didn’t work for her new album!

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DAMN
2 minutes ago, Enzo said:

Then no :messga:

but it did work for other artists tho :huh:

i mean look at Ariana with the entire TUN era just months after Sweetener

and I'm sure Gaga wants to release music constantly as well 

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MelbHawker

No. Her albums sell better than her singles. That strategy is not for someone on her level. 

:classy:

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DAMN
Just now, S0436 said:

Sad that Charli xcx is explaining this strategy considering it didn’t work for her new album!

well her music's not really for everybody 

plus she knows what works for the mainstream or not (i.e. Señorita, Same Old Love) 

she just prefers to be more creative with her own releases

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SeasonOfTheWitch
2 minutes ago, DAMN said:

but it did work for other artists tho :huh:

i mean look at Ariana with the entire TUN era just months after Sweetener

and I'm sure Gaga wants to release music constantly as well 

Then why does she 

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GaGaAst
2 minutes ago, DAMN said:

 

and I'm sure Gaga wants to release music constantly as well 

Then why the hell she doesn't release it often..she does what she wants. 

Edited by GaGaAst
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Glamourpuss

When other artists have done it it seems to be filler songs and it comes across as a cheap way to stay relevant while they make the better music. That's the way it comes across to me. I'd rather Gaga just focus on a solid body of work and release it the traditional way. 

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Bloody Grammys

No she won't, Gaga is very conservative with her album releases :vegas: Also her way of releasing has always worked for her so there's no need to change it.

Df+2, Df+1, Df+1, F+2+3, SCR+3+4 S! FF B1 when hit 1+2
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alextruper17
4 minutes ago, DAMN said:

and I'm sure Gaga wants to release music constantly as well 

Sis...

lady gaga omg GIF by Golden Globes

Miss Americana & The Heartbreak Prince
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DAMN
2 minutes ago, MelbHawker said:

Her albums sell better than her singles.

I mean do they though? I mean I'm pretty sure Million Reasons sold more than Joanne, same goes with Applause and ARTPOP, Born This Way and the album, etc.

The only album that sold more is The Fame. But cumulatively speaking of TF singles, they still sold more than the album. Just look at PF and JD.  :huh:

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