Is This All Calculated?

[OMonster 14,207]

From tweets that call out the media, to comments that reference relevant  'hot topics'  - could Gaga's latest tweets be part of a wider marketing campaign?

Intentional or not, Gaga's 'viral' quality has never been higher.

From meme-inspired tweets:

To comments that play on what's hot:

... Gaga is constantly at the top of social media with her uncanny style.

And one thing is for sure - there's a reason why she has kept tweeting this way. 

Sure, it might all just be a bit of fun. 

But Gaga isn't just a random person using social media.

There's a team behind her... a team who will approve each tweet; one that has a PR agenda that far exceeds Twitter's trending list. 

Think about it:

From mentioning Adele to Fortnite - Gaga's tweets appeal to the GP in a relatable, non-invasive way. 

They put her on their feeds without any hard-sell.

It's natural, fun... and kind of genius. 

Spoiler

Again, I'm sure that Gaga is having fun with these tweets, and I am sure there isn't *solely* a business motive behind her increasing online presence. 

But from expressing dislike for social media, to suddenly using it more frequently than before - all when new music is dropping relatively soon - certainly feels at least a little calculated... no?

What do you think?

* Update:

Spoiler

Sorry to bump this - but reflecting on what's happened / happening today... Gaga's social activity is *certainly* calculated and for the promo. 

I don't know how to feel about it. 

Part of me thinks it's a relevant and clever marketing strategy. 

Another part of me think it's a little cheap, and somewhat 'below' the Gaga of today. 

Either way... with Gaga's team focusing on this level of organic promo - LG6 / lead single is clearly coming very soon. 

 

 

 

[Bonkers 26,486]

Yes

   +    +    x   = The Plan to align our chakras with LG6



           
 

[RAMROD 96,170]

No. Gaga is an artist, not an Economist. She don’t calculate.

[Altair 1,999]

im like 99% sure she's not in control of her twitter 

so im 100% behind you on this one 

[Venus Rose 5,638]

I agree with you, but she has shown independence before.

Any theories on her reasoning?

[OMonster 14,207]

5 minutes ago, RAMROD said:

No. Gaga is an artist, not an Economist. She don’t calculate.

Gaga is very much part of an economical system. 

And marketing in music has been moving to viral content for a long time. 

There's an artist in the UK called Lewis Capaldi - and he's a great case study for how 'memes' can = chart success. 

To me, it just doesn't totally add up. She hates social media but is using it more and more.

Her team know what they're doing, and it's working.

[bloody g 31,729]

I partially agree. I think she is taking the lady gaga persona to the next level and bringing it to the gen Z. I think it's part of a PR plan but she is still the one behind those tweets.

It might just be the natural evolution of Lady Gaga herself. A post on social media can result in massive attention and shock value (which Lady Gaga has always relied on).

[James Gibson 3,347]

This is indeed a point. Little before she started doing these 'trolling' tweets people here on GGD and fans in general were upset how she was absent and only posting little things to promote when she was so active on social media before 2018.

It's not that every tweet is an album hint or something. But her team def calculates these type of posts cause there's so few of them. She gives space to people to react and laugh at these random stuff before putting another.  Otherwise if she posted everyday it would become trivial, many tweets might get lost and people wouldn't care anymore.

So I'm finding great she's having fun at this again and giving some low-key hype before embarking on big promotions

[xoxo Craig 55,649]

Gaga x Casio coming soon...

[LaLa 18,543]

Part of me hopes that she's just being her old silly self on twitter. The other part of me hopes it is tied to a larger marketing strategy, because that  would show some forethought about an era that we haven't see in... maybe a while  Hopefully it's a bit of both.

I guess there is no downside here, which is good!

[bloody g 31,729]

I'm just saying that I believe each celebrity creates a unique personality in their social media so they can sell themselves to the general public and gather personal success in their career. Like some sort of unique selling proposition of personality.

I'm not saying Gaga decided to tweet like a crackhead for clout but I'm not denying it either. 

[SharkmanthaC 105,094]

I can't wait until I go to school tomorrow and all my 4th graders are talking about someone tweeting about Fortnite. 

[Werk 13,165]

48 minutes ago, OMonster said:

Lewis Capaldi - and he's a great case study for how 'memes' can = chart success. 

I know him but may I ask how memes are related to him? I've always been curious how he got popular this year

[Mr S 7,617]

I wish she was calculated. Sadly this is just her being messy.

[gag 22,449]

All tweets made by celebrities are calculated.