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Stefani Tee
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Haus of Gaga

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OMonster

Over the past six months or so, Gaga has *really* increased the public visibility and brand of 'Haus of Gaga'. 

She attended the Met Gala with a 'Haus' wagon, opened a 'Haus' museum, launched a 'Haus' makeup brand and even has had custom 'Haus' jewellery made for her. 

Today, it was announced that 'Haus Labs' will have different collections each belonging to their own 'Haus': 

- Haus of Chained Ballerina 

- Haus of Goddess  

- Haus of Rockstar

- Haus of Dynasty 

- Haus of Metalhead 

- Haus of Rose Bitch

Now, in some of the only hints we have had pertaining to LG6, Gaga uploaded a 'GAGA' profile / cover picture and - last year - released a photoshoot by her creative director, each with the 'GAGA' descriptor. 

We also know that LG6 will be a return to a more EDM / pop sound - the 'return' of 'Gaga' if you like.

Adding it altogether, I think 'Haus of Gaga' (or even, 'Haus') really is going to be the LG6 title. This way, Gaga will be able to cross-promote the 'Haus' brand all at once, giving exposure to her Vegas residency / museum, makeup line and new album. Marketing genius. 

 

subtext / fantasy
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FlopSlurper

Once a creative team with talented people and unique ideas is now a commercial brand with MUAs and business people

the downgrade 

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Donna Noble

Wouldn't it get too confusing if it was called 'Haus of Gaga', as it would be both the name of her team and album?

Government Hooker-eh

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OMonster
Just now, FlopSlurper said:

Once a creative team with talented people and unique ideas is now a commercial brand with MUAs and business people

the downgrade 

I think part of the commercialisation process is always going to see the original concept dissolve somewhat - but not necessarily through deterioration, perhaps more through elevation. 

I mean, the 'Haus of Gaga' - at it's core - is *still* about Gaga collaborating with other likeminded individual (business, creative or otherwise) on projects that she cares about. 

Just because a venture may have a monetary goal in addition to a creative one, doesn't have to mean that authenticity is sacrificed. If anything, through creating money from the projects, Gaga is expanding her capabilities to achieve the original goal of 'Haus of Gaga' - that is, to create art and express herself in a truthful and creative way. 

And irrespective of commercial success, 'Haus Labs' and 'Haus of Gaga' (as LG6) are undoubtedly in line with the above intent. 

subtext / fantasy
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LilyLark

Kind of disappointed she wasted Haus of Rose B*tch on make up. It's absolutely ridiculous, camp as h*ll, and would make a great lyric or song title.

Edited by LilyLark

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Tiny Purse
41 minutes ago, LilyLark said:

Kind of disappointed she wasted Haus of Rose B*tch on make up. It's absolutely ridiculous, camp as h*ll, and would make a great lyric or song title.

who says it cant be both? 

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Sam98
1 hour ago, FlopSlurper said:

Once a creative team with talented people and unique ideas is now a commercial brand with MUAs and business people

the downgrade

The Haus has always been about commercial success tho. The cultural aspect, the shock factor, of everything they did was always related to the revenue in Gaga's image AND pockets 

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