Jump to content
DJ White Shadow
🎤 Use code GAGAVEGAS at SeatGeek.com to get $20 off tickets 🎤
tech

Instagram launches IGTV app for creators, 1-hour video uploads

Featured Posts

Rainbow1

instagram-IGTV11.png?w=730&crop=1

Instagram  is ready to compete head-on with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram is launching IGTV. Accessible from a button inside the Instagram homescreen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities.

The launch confirms TechCrunch’s scoops over the past month outlining the features and potential of IGTV that we said would arrive today, following the WSJ’s report that Instagram would offer videos up to an hour in length.

IGTV.png?w=680

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-from videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV.

Instagram-IGTV-Launch.jpg?w=680

How IGTV Works

IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.

The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.

https://www.youtube.com/watch?v=gHXEUGTAPq8

In IGTV’s dedicated app or its in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.

1-EntryPoint-2UP-EN.png?w=6802-Watch-2UP-EN.png?w=680

IGTV will also let creators develop Instagram Channels full of their different videos that people can subscribe to. Creators will be able to put links in the description of their videos to drive traffic elsewhere.

No Commercials In IGTV…Yet

“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either, like Facebook did to jump-start its flopped Facebook Watch video hub.

3-ChannelProfile-2UP-EN.png?w=680

With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to build out a monetization option for IGTV creators, potentially including ad revenue shares. The big user base could also attract advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018. Facebook shareholders loved the sound of more premium ad inventory that businesses crave as they shift spend away from television. Facebook’s share price is up over 2.2 percent today to nearly $202.

https://techcrunch.com/2018/06/20/igtv/

  • LMAO 1
  • Shook 1

Share


Link to post
Share on other sites
Pierre

I spent long minutes for a 30 seconds clip to play, imagine 1 hour. :air:

 

❝Is not blue, not turquoise, not lapis. It's actually cerulean❞.
  • Like 2

Share


Link to post
Share on other sites
Gohan

Instagram first needs to fix their video streaming service because it's so laggy and useless. There's times it is unbearable. And it doesn't have anything to do with the velocity of your 4G/3G service, it's the same with wi-fi too 

  • Like 3

Share


Link to post
Share on other sites
imnotyourbabe10

Huh? 

giphy.gif

tenor.gif

 

I hate tech these days  (I say that fully aware I'm on a cult celeb, fan site)  However, it's just gotten nonsensical, out for a profit, comical and parodic these days 

  • Like 3

Share


Link to post
Share on other sites
dvrwis

remember that day when instagram used to be hipster page, when nobody use it only people who interest on photography

  • Like 7

Share


Link to post
Share on other sites
Florian
40 minutes ago, imnotyourbabe10 said:

I hate tech these days  (I say that fully aware I'm on a cult celeb, fan site)  However, it's just gotten nonsensical, out for a profit, comical and parodic these days 

Your definition of tech must be pretty limited :emma: 

  • Like 1

Share


Link to post
Share on other sites
iCpro

I find it funny how recently everyone has been shitting on Facebook for all the dodgy crap they’ve been up to, but then those same people run back to instagram without realising that instagram is part of facebook :selena:

Edited by iCpro
Gaga | P!nk | Sia | Demi Lovato | SOPHIE | Tove Lo | Katy Perry
  • Like 2

Share


Link to post
Share on other sites
Rafr88
1 hour ago, imnotyourbabe10 said:

Huh? 

giphy.gif

tenor.gif

 

I hate tech these days  (I say that fully aware I'm on a cult celeb, fan site)  However, it's just gotten nonsensical, out for a profit, comical and parodic these days 

It's not like the medical industry and the others are solving the world's problems of these days, one problem for day. First of all, It's all about the money in all the industries, even the music industry but we all know 'bout that:vegas:

The tech industry is actually taking some interesting ways but IGTV is not that kind of thing that you get amaze by anyways:interestinga:

Share


Link to post
Share on other sites
FRANK1991
1 hour ago, dvrwis said:

remember that day when instagram used to be hipster page, when nobody use it only people who interest on photography

it's ok they have VSCO now :vegas:

Cause once you let it go you better know it's gone

Share


Link to post
Share on other sites
Redstreak

is gonna flop

 

Also yikes at this generation wanting to watch instathots for hours at a time

Take a moment to think of just flexibility, love, and trust~

Share


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×