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OBEY

Why Apple Music Is Starting to Win Spotify’s Game

Because it’s going after serious music fans while Spotify targets low-effort listeners.

Taken together, all of this tells us a lot about how Spotify become such a behemoth in music streaming—and how Apple caught up so quickly. With its endless, algorithmically assembled playlists, Spotify is the music service of low-effort listeners. And Apple Music is becoming the platform of choice for more serious music fans.

[...]

Why do the stans prefer Apple Music? Because for fans who already know what they want, it has that in droves. 

[...]

Despite Spotify’s successful public debut and steadily rising stock price, Apple Music’s growth isn’t just in subscribers but in engagement—and it shows why its approach may have even more potential. Music Business Worldwide observed that when North Carolina rapper J. Cole released his latest album KOD in May, the album in the first day hit 64.5 million streams in the United States on Apple Music compared to only 36.7 million streams on Spotify—a nearly 30 million gap between the two platforms, despite Spotify’s overall user-base advantage. Managers and label sources have told me this gulf in engagement repeats across the genre: Rap acts consistently overperform on Apple Music compared to Spotify.

[...]

Spotify built an impressive music platform but by courting music’s more passive listeners; Apple Music is happily reaching—and billing—music’s most dedicated fans. 

https://slate.com/technology/2018/07/why-apple-music-is-finally-starting-to-win-spotifys-game.html

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OBEY

are YOU a low-effort listener? :ohwell:

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mister max
5 minutes ago, OBEY said:

are YOU a low-effort listener? :ohwell:

I buy my music :huntyga: what does that make me

Buy ARTPOP on itunes or smth?
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Doncho
29 minutes ago, OBEY said:

are YOU a low-effort listener? :ohwell:

are YOU working for Apple Music? :laughga:

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OBEY
3 minutes ago, Doncho said:

are YOU working for Apple Music? :laughga:

If I were there wouldn't be an ugly ass design, believe me :huntyga:

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DeanWinchester
32 minutes ago, OBEY said:

are YOU a low-effort listener? :ohwell:

Yes :vegas:

Flyin' like a 1000 Doves
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ArtGagaPop

Spotify --> Apple Music. Everything just looks so much better on Spotify + we can actually see songs streams.:vegas:

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DeanWinchester
5 minutes ago, ArtGagaPop said:

Spotify --> Apple Music. Everything just looks so much better on Spotify + we can actually see songs streams.:vegas:

Spotify’s layout is immaculate, the numbers and data being visible is a gift, but one thing AM has over Spotify are exclusive track versions and certain live versions that aren’t cut short.

Flyin' like a 1000 Doves
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DeanWinchester
1 minute ago, emig09 said:

Gaga's safe :firega:

Talent won

Flyin' like a 1000 Doves
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OBEY
11 minutes ago, Baepsae said:

 

Glad they gave up on Sangria Whine, it really was going nowhere.

She Loves Control and Into It 🔥

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What is the deadline for submissions for the 2019 Academy Awards? Because Mary Poppins Returns has been moved back to December 19 and I wanna see if ASIB is safe. 

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DeanWinchester
6 minutes ago, Sam Winchester said:

What is the deadline for submissions for the 2019 Academy Awards? Because Mary Poppins Returns has been moved back to December 19 and I wanna see if ASIB is safe. 

Hey Sammy I missed you, what’s going on

Flyin' like a 1000 Doves
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