Haus 152 Posted July 13, 2012 Share Posted July 13, 2012 * *The Collection: Le Masterpiece – 79$ (100ml) Regular – 55$ 30 ml - 42$ Rollerball Version – 19$ Black Soap (available in August in limited distribution) – 15$ Black Shower Gel – 25$ (200ml) Black Body Lotion (Available in November) – 30$ (200ml) The ad campaign, which will begin running in September fashion, beauty and lifestyle magazines including Vogue, Harper’s Bazaar and Elle, was shot by Steven Klein and includes double-page spreads and single pages. TV is in the plans, and Klein also worked with Gaga to create a three-minute feature film promoting the scent, which will appear online in the U.S. While executives declined to comment on advertising and promotional spending, industry sources estimated the warchest at about $30 million globally in the scent’s first year. Gaga is also scheduled to make personal appearances in promotion of the scent globally, with retailers and timing still being planned. Gaga will also host a party Sept. 13 at the Guggenheim Museum in New York to introduce the scent to the media. Lady Gaga Fame will be carried in about 3,000 department and specialty stores in the U.S.  including Macy’s, Bloomingdale’s, Saks Fifth Avenue and Sephora  and in about 30,000 doors in total globally in 84 markets. In the U.S., the scent will enter what Mormoris calls tier one department stores (such as Macy’s) first, followed six months later by tier two doors such as Ulta and Sephora in J.C. Penney locations. Mormoris emphasized that the scent “will never be a mass-market fragrance.†While Gaga and executives declined to comment on projected sales, industry sources estimated that the scent would achieve net sales globally of $100 million in its first year on counter, with at least 30 percent expected to come from U.S. sales. While Coty declined comment on Gaga’s compensation, industry sources estimated that Gaga has been guaranteed a minimum of $15 million in royalties in a three- to five-year deal. Read more here: http://www.wwd.com/b...-6076895?page=2 Link to post Share on other sites More sharing options...
Techydude 53 Posted July 13, 2012 Share Posted July 13, 2012 Making us smell flawless~ Link to post Share on other sites More sharing options...
White Noise 0 Posted July 13, 2012 Share Posted July 13, 2012 3 minute feature film :excited2: Link to post Share on other sites More sharing options...
Viperous 0 Posted July 13, 2012 Share Posted July 13, 2012 :party: I will be so broke after September ;) Never be afraid to dream... believe in them! Link to post Share on other sites More sharing options...
Griffin 6 Posted July 13, 2012 Share Posted July 13, 2012 Scheiße is 3:45 minutes - we could be getting a directors cut! Link to post Share on other sites More sharing options...
Jase 13,043 Posted July 13, 2012 Share Posted July 13, 2012 So we're basically getting a full video for Scheiße. Oh my God. September is gonna be such an exciting month. My BTWB, the album title, the perfume ad.. :giveup: Link to post Share on other sites More sharing options...
colours 128 Posted July 13, 2012 Share Posted July 13, 2012 almost time for you all to give her all your moneyz Link to post Share on other sites More sharing options...
OZZ 6 Posted July 13, 2012 Share Posted July 13, 2012 whats a rollerball version? Link to post Share on other sites More sharing options...
Techydude 53 Posted July 13, 2012 Share Posted July 13, 2012 whats a rollerball version? I think its deodorant but i'm not sure. :toofunny: Link to post Share on other sites More sharing options...
Jase 13,043 Posted July 13, 2012 Share Posted July 13, 2012 Gaga plans to hold a party at the Guggenheim Museum on September 13 to fête her latest venture. Renato Semerari, president of Coty Beauty, promised, "There will be theater...she's not the kind of person who just shows up and says hello." She's so going all out with this party she's planning :wub: Link to post Share on other sites More sharing options...
THING 1 Posted July 13, 2012 Share Posted July 13, 2012 Thank god! I'm a guy so now I can buy the shower gel! :legend: Link to post Share on other sites More sharing options...
Jjang 2,262 Posted July 13, 2012 Share Posted July 13, 2012 Buying the expensive one when i am at the airport in August as a "gift" for my mother :smh: Link to post Share on other sites More sharing options...
MelbHawker 6,583 Posted July 13, 2012 Share Posted July 13, 2012 Just give me the film already. I neeeed it. Link to post Share on other sites More sharing options...
ALX 170 Posted July 13, 2012 Share Posted July 13, 2012 September 13th, massive magazine, TV, and online promo...album title. This is all just playing out. Link to post Share on other sites More sharing options...
Haus 152 Posted July 13, 2012 Author Share Posted July 13, 2012 whats a rollerball version? It looks like this You put the ball on the part of your body where you want the perfume and move it around a little, then you rub in the perfume with your hand. It's easier for travel but it's easier to just spray on some perfume. Link to post Share on other sites More sharing options...
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