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Jimmy Fallon's 'Witness Era' In Full Swing


PunkTheFunk

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PunkTheFunk

‘Tonight Show’ Tumbles!

Jimmy Fallon has lost on average about 700,000 total viewers per night in the past year, including 264,000 viewers ages 18 to 49, as Stephen Colbert’s overall viewership has increased.

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Stephen Colbert, who has made Mr. Trump a nightly target, assumed the top position in the ratings race in February and has only increased his lead since then. His program, “The Late Show” on CBS, has taken viewers away from Jimmy Fallon, the cheerful host of NBC’s storied franchise, who has lost 21 percent of his audience year over year since the fall season began on Sept. 25. At the same time, Jimmy Kimmel has made ratings gains in the 11:35 p.m. slot on ABC.

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Ever since Mr. Colbert leapfrogged Mr. Fallon in total viewers, NBC executives have emphasized that “The Tonight Show” is still the No. 1 choice of viewers in the 18-to-49-year-old group prized by advertisers.

Now even that lead is shrinking.

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In the November sweeps period, which ended last Wednesday, Mr. Colbert cut into Mr. Fallon’s lead among younger viewers, finishing 57,000 behind him, according to Nielsen data. That’s the closest the CBS host has come to Mr. Fallon among 18- to 49-year-olds in the 27 months the two have competed head-to-head.

A year ago, Mr. Colbert trailed Mr. Fallon in that demographic by roughly 364,000 viewers. In the November 2015 sweeps period — which coincided with Mr. Colbert’s shaky start as a network host — Mr. Fallon’s lead was nearly 500,000.

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Mr. Fallon has mostly stuck with his fun-and-games persona. While Mr. Colbert follows his monologues with earnest interviews, Mr. Fallon engages guests with game-show-like segments. During a recent episode, he led the actor Denzel Washington and the basketball star Stephen Curry in a game of tossing random objects (a butternut squash, a skateboard) into a basketball hoop. On Monday night, Mr. Fallon went behind the desk to enthusiastically promote the Amazon Echo Show for two minutes.

https://mobile.nytimes.com/2017/11/28/business/media/jimmy-fallon-tonight-show-ratings-colbert-kimmel-decline.html?referer=https://www.google.ca/

I can't stop crying. We did it, kids.

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TeenIdle
2 minutes ago, BeerFear said:

Kety is really setting trends and not following them

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Pretty sure Xtina invented flopping :lolly:

𝖓𝖊𝖜 𝖗𝖊𝖑𝖎𝖌𝖎𝖔𝖓
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PunkTheFunk
1 minute ago, Rumours1977 said:

You mean awkward laughing and party games aren’t bringing in the viewers?

Interesting 

Would the failing New York Times lie?

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BeerFear
Just now, TeenIdle said:

Pretty sure Xtina invented flopping :lolly:

shhh let the good sis have her moment

dont take her only achievement away this era

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DiscoHeaven23

It's because of his middle of the road stance on politics. 

Liberal hosts are flourishing by taking a stance. They don;t need all of america to watch them, they just need a dedicated audience. 

 

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iizwhoiiz

It’s strange because I don’t even find Stephen Colbert funny. He attacks trump nightly and it gets to a point where you hear about him so much in the news that I really don’t want to hear about him from Stephen.

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CautiousLurker

I haven't watched either in a very long time so I'm gonna weigh in - 'Play with your look' segment is everything :tony:

That's all :interestinga:

It's a joke! When you give me that look, it's a joke!
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