Who has had the biggest/fastest commercial decline in recent history?

[Whispering 18,865]

Christina, Katy and Kesha (who had conditions beyond her control) 

[AlexanderMagno 10,746]

Christina Aguilera.

 

Katy is in a career low, but it's a first in her career and it's very, very recent. We can't really tell how deep the decline is yet. Unlike Christina, who is in her low for years.

 

And Gaga. I know I know, Gaga still is the best selling female pop artist of 2017 or whatever that was, but she probably had the greatest peak of pop music since Britney Spears, she was above all and everything, and quickly became comparable to any other pop star.

[StarlightSeiya 1,242]

Nelly Furtado. Her latest album did worst the Spirit Indestructible.  

[Irrelevant 20,281]

IGGY dropped a lot

Carly also dropped, but she's making quality music now so it's expected 

[Hades 27,980]

Iggy, Christina, Nelly Furtado..... idk why Carly is being mentioned. She was never a big factor outside of Call me maybe.

[Gypsy Life 118,907]

3rd single:

Dark Horse: 6,300,000

Swish Swish: 100,000

98.5% decline. 

 

4th single:

Birthday: 700,000

Save As Draft: 2000

99.999% decline. 

[JusKeepBreathin 19,311]

xoxo, Joanne

Thank God 

xoxo, Gaga is back

[venusfly 17,885]

For now I'd say Katy considering 2 of her recent singles missed the top 20 and her most recent didnt even enter the bubbling under but I don't see it lasting long, she can easily reel people back in if she makes radio music

[Runway 27,876]

20 hours ago, Denys said:

Well I'd say Gaga cos tbqf no one goes from 15m to 1.5 in less than ten years of their careers. TF-Joanne, just for clarity 

You cannot compare sales from 10 years ago to now, Joanne is still doing well with the current standards of pop music