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Gaga should drop her stage name


Dorothy Gale

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DeleteMyAccount

You mean drop the beat into an amazing chorus of a #1 hit ala The Cure which is now available to buy and stream on iTunes, Apple Music, and Spotify? 

Why yes!

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Slayer

Two words.

Career. Suicide. 

I love judas SO MUCH but I canʹt look like a copycat of JLO!!!!
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Harry

Absolutely no way. Please no.

She's not a product, she is an artist. What you see as a branding crisis is actually versatility. "Don't become brand loyal" - she has a massive fanbase.

It would be a commercial nightmare. Her name carries power in terms of marketing - you think people at the Super Bowl and Coachella would agree to have her play those slots if she insisted on being marketed as "Stefani Germanotta"? At a glance the GP wouldn't know who it was, but industry people and critics would. She can change her name but it's still her - any pre-conceived notions about her that critics would let affect their approach would still be there, only they would have one new thing to make digs about.

Saying she needs to change her name to suit a different style would imply that she's trying to separate herself from stuff she's done before - that it wasn't genuine. Being Stefani to show that it's only now the "real her", or whatever. It would be so disappointing.

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Dorothy Gale

Maybe just for one album? It'd be  an interesting concept if she had an album called "Lady Gaga" and it was under the name Stefani Germanotta. 

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LUO YI
1 hour ago, Dorothy Gale said:

But she'd be the exact same person. You would really stop following an artist over something as simple as a stage name? 

I would only leave if she focused in acting actually:emma:

The night sky tells all
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15jocart
1 hour ago, Dorothy Gale said:

That's good in theory, but people want a sense of consistency, they want to feel like they know who an artist is. I mean Gaga went from a party girl image, to avant garde pop star, political activist, experimental artist working with Robert Wilson, jazz standard singer, actress, country-pop songstress and more. The GP is still clinging to the Gaga that wore a meat dress no matter what she does. 

But changing her name from Lady Gaga to anything else would be inconsistency (as we're seeing with the whole "call me Joanne" shtick). Also, her image is literally "versatile, talented artist" and her changing her name won't get people who don't see that to change their minds.

Been a long time but I'm back in town, and this time I'm not leaving without you
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boyerased

It's a bit pretentious and extra for me. At least. 

It's just a name, it won't affect her artistic integrity but it will surely damage her commercial viability. Say what you want but branding is everything. You did not cultivate a brand for years just to waste it. You can evolve and still be true to your brand. 

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giskardsb
5 hours ago, Dorothy Gale said:

 People can't pin her as something, and never know what to expect, 

this is actually Gaga's "brand."

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Ronk
2 hours ago, giskardsb said:

this is actually Gaga's "brand."

A lot of truth to this.

If Gaga ever changed her stage name, I think people would get used to the change quickly.  People care about the talent and the person, not the name.

Bob Dylan's brand was acoustic folk music.  When he went electric he was booed at the Newport Folk Festival and people thought the change would be the end of Dylan.  But the turmoil was very short lived, and his career was fine.  People made a big fuss over nothing.

I live outside the space time continuum.
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