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Should Gaga discount The Cure in America?


Born To Slay

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Born To Slay

The Cure, with a discount, has managed to remain top 10 in the U.K. Should she discount The Cure in America?

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Squeeshy Keety

It hasn't been 2 weeks, and she shows definite promise with this single. The UK might be taking it in faster, but that doesn't mean its chance is blown here :shrug:

They / Them 🏳️‍🌈
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pdaines
6 minutes ago, Born To Slay said:

The Cure, with a discount, has managed to remain top 10 in the U.K. Should she discount The Cure in America?

Yes, right this very moment. I prepared beautiful graphs showing the clear effect sale pricing had on million reasons' radio performance along with a written article, which i haven't published yet because I'm a busy law student in finals mode.

But suffice it to say that I'm 100% convinced that the iTunes position of the cure is having a serious detrimental impact on its radio add figures. The problem is death spiral in nature. 

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Maleficent

I guess "Music not the bling" could be interpreted as getting critical-acclaim for music without making much profit... so yes

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pdaines
Just now, Maleficent said:

I guess "Music not the bling" could be interpreted as getting critical-acclaim for music without making much profit... so yes

The optimal strategy is to use sale pricing to spur radio growth to a peak, or to a clear trend, or at least until it's supported by other metrics besides iTunes chart position, and then to cash in on full price singles (which are a tiny fraction of industry revenue anyways). 

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Maleficent
Just now, pdaines said:

The optimal strategy is to use sale pricing to spur radio growth to a peak, or to a clear trend, or at least until it's supported by other metrics besides iTunes chart position, and then to cash in on full price singles (which are a tiny fraction of industry revenue anyways). 

tumblr_m0wczn5Mgc1qh6rjfo1_500.gif

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AlexanderLevi2

Nothing wrong with discounting. If it makes it more popular, I say yes :giveup:

Currently listening to Joanne
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