PunkTheFunk 124,469 Posted April 11, 2017 Share Posted April 11, 2017 I was surfing the world wide web and came across this article called "How to maximize the number of likes per post on Instagram" It introduces the simple concept of an Engagement Rate (Er). To measure the level of engagement for any given Instagram account, you divide the average number of likes per post by the number of followers. Now why should you care? "The hype is usually around the number of followers for a given Instagram account; this is the first thing you see and it gives a general idea of the size/strength of the account. [Gaga is currently the 48th most followed account on Instagram with 23.5 M followers. The top 10 is filled with the likes of Selena Gomez, Taylor Swift, Beyonce, Kim K, and Kylie Jenner]. But what if the account has 1 million followers, with 10 likes per posts? It means that: – Very few people engage with the content – The number of followers that actually care about the account is more around 100. – Potentially a part of this audience is composed of fake/ghost followers Thus Er matters to show the engagement of the audience; what proportion of the followers base actually interacts with the content that is posted/cares about you. The higher the Er is, the more valuable the account is. You can have 10 trillion followers, but if no one cares about what you're posting, the number of followers you have is meaningless. .... To calculate Er, I take the average # of likes from the last 10 photos posted which have the user's face in them (if a photo is less than a few hours old, I didn't count it), and divide by the number of followers. Let's take a look at Gaga's Er at two very different points in time: As of today (April 10, 2017): 0.825 M likes per photo / 23.5 M followers = 3.5 % During the end of the C2C Era (around July 2015): 0.192 M likes per photo / 8.9 M followers = 2.2% Now let's see how that ranks among some of the most followed celebrities: Selena Gomez: 4.31 M likes / 116 M followers = 3.7% Taylor Swift: 1.32 M likes / 100.1 M followers = 1.3 % Beyonce: 3.19 M likes / 99.1 M followers = 3.2 % Kim Kardashian: 1.21 M likes / 97.6 M followers = 1.2% Katy Perry: 0.53 M likes / 62.8 M followers = 0.8% Rihanna: 1.09 M likes / 51.7 M followers = 2.1% As a control, I chose Meghan Trainor, whose career has stalled indefinitely: 0.139 M likes / 8.3 M followers = 1.7 % --- So what does this tell us? - Gaga's engagement rate is comparable to Selena Gomez and Beyonce, two titans of Instagram. i.e. Gaga's fans are just as loyal/thirsty as the Selenators and the Beyhive. - Taylor Swift and Kim K, despite having millions of followers, have a much lower engagement rate. i.e. Gaga's fans cared more about Gaga during the C2C era than Taylor Swift fans care about Taylor Swift right now. - Katy's followers don't care about what she's posting, and she's about to release a new album. i.e. Her ARTPOP era is in full swing. Link to post Share on other sites More sharing options...
Artpoop 279 Posted April 11, 2017 Share Posted April 11, 2017 Iconic ARTPOP is my favorite album don't come for my name Link to post Share on other sites More sharing options...
LePetitGAGABLover 21,234 Posted April 11, 2017 Share Posted April 11, 2017 Yass at the ssssssssss being at the bottom of the list!!!!! TALENT WINS ALLWAYS Mess at Katy Perry though Link to post Share on other sites More sharing options...
REALITY 76,783 Posted April 11, 2017 Share Posted April 11, 2017 Literally Queen of Instagram 𝔊𝔬𝔬𝔡𝔟𝔶𝔢, ℑ'𝔩𝔩 𝔰𝔢𝔢 𝔶𝔬𝔲 𝔦𝔫 𝔪𝔶 𝔡𝔯𝔢𝔞𝔪𝔰 Link to post Share on other sites More sharing options...
DeanWinchester 41,390 Posted April 11, 2017 Share Posted April 11, 2017 5 minutes ago, PunkTheFunk said: Katy's followers don't care about what she's posting, and she's about to release a new album. i.e. Her ARTPOP era is in full swing. actually they were and currently are melting down over her recent IG post where she cut her hair even more Flyin' like a 1000 Doves Link to post Share on other sites More sharing options...
Decodekid 28,272 Posted April 11, 2017 Share Posted April 11, 2017 loving these educational threads Long Live Gretchen Link to post Share on other sites More sharing options...
DeanWinchester 41,390 Posted April 11, 2017 Share Posted April 11, 2017 9 minutes ago, PunkTheFunk said: Selena Gomez: 4.31 M likes / 116 M followers = 3.7% Taylor Swift: 1.32 M likes / 100.1 M followers = 1.3 % Beyonce: 3.19 M likes / 99.1 M followers = 3.2 % Kim Kardashian: 1.21 M likes / 97.6 M followers = 1.2% Katy Perry: 0.53 M likes / 62.8 M followers = 0.8% Rihanna: 1.09 M likes / 51.7 M followers = 2.1% mess i just noticed the Flyin' like a 1000 Doves Link to post Share on other sites More sharing options...
WildAmerican 13,672 Posted April 11, 2017 Share Posted April 11, 2017 My last post got an 11.8% "Like" rate. The one before that got 19.2% Slay a bit, me lol Not too shabby. Link to post Share on other sites More sharing options...
Squeeshy Keety 9,908 Posted April 11, 2017 Share Posted April 11, 2017 7 minutes ago, DeanWinchester said: actually they were and currently are melting down over her recent IG post where she cut her hair even more I can only imagine the meltdowns you get to witness of the Katy snobs on ATRL They / Them 🏳️🌈 Link to post Share on other sites More sharing options...
DeanWinchester 41,390 Posted April 11, 2017 Share Posted April 11, 2017 Just now, Squeeshy Keety said: I can only imagine the meltdowns you get to witness of the Katy snobs on ATRL LMAO they are burning their stan card (temporarily maybe). Ironically, I was enjoying a civilized conversation with a Kat that used to be ruthless against monsters. The user was very objective in defending Gaga recently and she was even criticizing Katy days before the haircut My face when I realized a Katy dragging thread was done by a Kat I'm one point away from being banned there though Flyin' like a 1000 Doves Link to post Share on other sites More sharing options...
Squeeshy Keety 9,908 Posted April 11, 2017 Share Posted April 11, 2017 4 minutes ago, DeanWinchester said: I'm one point away from being banned there though Clean up your act before I have to do it for you They / Them 🏳️🌈 Link to post Share on other sites More sharing options...
Saint Hollywood 37,364 Posted April 11, 2017 Share Posted April 11, 2017 I love these kinds of threads Link to post Share on other sites More sharing options...
Allan 3,881 Posted April 11, 2017 Share Posted April 11, 2017 But why is Selena's instagram so damn big? I mean, she gets 2mi+ likes for nothing, wtf. She has really beautiful pictures though, but that's it? Link to post Share on other sites More sharing options...
DeanWinchester 41,390 Posted April 11, 2017 Share Posted April 11, 2017 1 minute ago, Squeeshy Keety said: Clean up your act before I have to do it for you Flyin' like a 1000 Doves Link to post Share on other sites More sharing options...
Slayy 752 Posted April 11, 2017 Share Posted April 11, 2017 Another day, another slay! Link to post Share on other sites More sharing options...
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