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Controversial Kendall Jenner Pepsi Ad Released


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Miel

It's actually so horrible, how performative this is in the context of "activism" and "wokeness" lmao.

Like, Gaga may be a white feminist™, but at least she's active in the issues that matters to her (which include directly speaking about police brutality). This is on a whole new level of commercialization.

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Miel
2 minutes ago, benKo said:

I don't understand how this ad can trigger SO many people on SO many levels...

Not to be nitpicky, but it just really isn't the truth.

Like, I honestly get their intention of encouragement of collective peace, but that's just not the reality. Every single aspect of that video is just so... I don't know, sugarcoated? The signs, the setting, even the situation.

Also, this is just me, but that shot of Kendall giving the cop a soda and thus igniting a celebration was just so... fake. Like, how many Black people were killed via institutional authority? Particularly in the last few years? I've had a handful of friends killed through gun violence, so this was kind of a joke to me.

It's just, I feel like Pepsi could have done so much better with this. I feel like, rather than consulting with people who experience the inequities that these protests focus on day by day, they conjured up an ideal pseudo-utopian thing they imagined from watching CNN, or instagram stories of the women's march.

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takemetovenus
13 minutes ago, benKo said:

I don't understand how this ad can trigger SO many people on SO many levels...

Not that hard to understand: It's undermining the reality and seriousness of protests especially in the political climate. Not to mention that PoC were treated like props during filming as mentioned earlier in the thread, and that someone like Kendall Jenner, a rich white female celebrity that has essentially experienced none of the problems that most people actually protesting irl have experienced. 

And to evoke actual iconic protest imagery in the ad and using it to sell your product is absolutely tasteless.

Either you're ignorant or you're purposely not seeing the problem here.

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Werk
21 minutes ago, IndieKylie said:

It would've been a career ender, not unlike the Duffy Coke (or Pepsi?) advert. 

 

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lego

Daughter of Dr. Martin Luther King and Coretta Scott King

 

 

 

 

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benKo
1 minute ago, Miel said:

Not to be nitpicky, but it just really isn't the truth.

Like, I honestly get their intention of encouragement of collective peace, but that's just not the reality. Every single aspect of that video is just so... I don't know, sugarcoated? The signs, the setting, even the situation.

Also, this is just me, but that shot of Kendall giving the cop a soda and thus igniting a celebration was just so... fake. Like, how many Black people were killed via institutional authority? Particularly in the last few years? I've had a handful of friends killed through gun violence, so this was kind of a joke to me.

It's just, I feel like Pepsi could have done so much better with this. I feel like, rather than consulting with people who experience the inequities that these protests focus on day by day, they conjured up an ideal pseudo-utopian thing they imagined from watching CNN, or instagram stories of the women's march.

Okay, to phrase it different: I understand a few comments about this, and your arguments are also true. But there are so many ads in this style and so many ads that could trigger way more people or are really offensive to some people... But instead they rage about a sugar coated Pepsi-ad?

And the ad cleary wants to show a "should be"... "Hey, let's have a peaceful march. Come on officer, join us. Here, have a Pepsi" :awkney:

Ads from products (almost) never show some real situations.  If I drink a coke, I am also not jumping around while laughing and get my drink out of a swimming pool with ice...

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Miel
6 minutes ago, benKo said:

Okay, to phrase it different: I understand a few comments about this, and your arguments are also true. But there are so many ads in this style and so many ads that could trigger way more people or are really offensive to some people... But instead they rage about a sugar coated Pepsi-ad?

And the ad cleary wants to show a "should be"... "Hey, let's have a peaceful march. Come on officer, join us. Here, have a Pepsi" :awkney:

Ads from products (almost) never show some real situations.  If I drink a coke, I am also not jumping around while laughing and get my drink out of a swimming pool with ice...

To be fair, and maybe it's because I'm in university and have adblock, I never really see these ads in a common basis. Except when I watch TV, like, twice a month.

But I think it's also because Pepsi decided to dip their toes on a rather sensitive topic, that many corporations would probably stray away from. It's commendable, their intention of what they showed and what they want, but I also think they just did it completely wrong.

You're right in that product ads nearly never show real situations. I just personally don't think this is the kind of thing to gloss, you know?

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benKo
Just now, Miel said:

To be fair, and maybe it's because I'm in university and have adblock, I never really see these ads in a common basis. Except when I watch TV, like, twice a month.

But I think it's also because Pepsi decided to dip their toes on a rather sensitive topic, that many corporations would probably stray away from. It's commendable, their intention of what they showed and what they want, but I also think they just did it completely wrong.

You're right in that product ads nearly never show real situations. I just personally don't think this is the kind of thing to gloss, you know?

Yeah, and I also said that I understand the problems that people have with this ad. But not in this massive scale. It sometime looks like this ad is worse than Trump becoming president. There were over 70.000 tweets this morning and it was 4th or 5th trending in Germany

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YeehawKylie
6 minutes ago, Miel said:

To be fair, and maybe it's because I'm in university and have adblock, I never really see these ads in a common basis. Except when I watch TV, like, twice a month.

But I think it's also because Pepsi decided to dip their toes on a rather sensitive topic, that many corporations would probably stray away from. It's commendable, their intention of what they showed and what they want, but I also think they just did it completely wrong.

You're right in that product ads nearly never show real situations. I just personally don't think this is the kind of thing to gloss, you know?

Exactly, this is something you either fully commit to, or don't touch. Pepsi wanted the best of both worlds and it backfired. 

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Panchecco

so bad 

I wonder when will we stop giving the Kardashians all that attention and, more importantly, if we ever will stop giving them the fame they don't deserve.

 

 

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PartySick
1 minute ago, benKo said:

Yeah, and I also said that I understand the problems that people have with this ad. But not in this massive scale. It sometime looks like this ad is worse than Trump becoming president. There were over 70.000 tweets this morning and it was 4th or 5th trending in Germany

People like to get outraged over simple things that are easy to be mad about :nails:

The solution to this outrage? An angry tweet directed at Pepsi and lots of capital letters. The solution to the problems that are being misrepresented in the commercial itself? *everyone draws a blank*. It's just human nature :emma:

Personally, I think it's half dumb half cute. I appreciate that it's not just another empty ad with a sexy couple drinking in the hot tub or something but I do realize it's not doing the best job at being realistic. But why would it be? It's an advertisement. They're not going to put out a depressing and scary ad, that'll just drive people away from their product :koons: It's a nice surface level thing that people are really giving way too much attention to if you ask me. As usual, the internet community just isn't realistic nor does it have its priorities straight :sweat:

Spoiler

That's not to speak ill of anyone here that finds it offensive. You're entitled to your opinions just as I am. I'm just speaking generally is all.

 

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GhettoFabulous

Lol if Gaga was part of it the backlash would've been 1million times worst :madge:

The behive + woke twitter has been wanting to get her :madge: glad she stayed as far as possible from it lol 

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