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Arturo

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Video effect on Applause:

18-08: 0.2854

19-08: 0.3607

20-08: 0.4049

21-08: 0.3821

22-08: 0.3531

23-08: 0.3429

(after this, VMA effect steps in)

 

if we apply this to Perfect Illusion, it means it would go back to the top 15 after 2 days and then stabilise around #35 (if it's dropped to #70 before video release). But times have changed, and the video effect may be bigger or smaller.

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35 minutes ago, ViviLittleM said:

well, maybe no stadiums or arenas for Gaga... so

joke :gaycat:

i thought you meant movie theaters and i was like "omg gaga has a perfect illusion promo in cinemas?" :poot: 

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Paper Gangsta
3 minutes ago, ViviLittleM said:

where is the guy who predict on atrl? can he predict with the new airplay plz

he predicted it with 28m on mediabase

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Paper Gangsta
4 minutes ago, Luc said:

Video effect on Applause:

18-08: 0.2854

19-08: 0.3607

20-08: 0.4049

21-08: 0.3821

22-08: 0.3531

23-08: 0.3429

(after this, VMA effect steps in)

 

if we apply this to Perfect Illusion, it means it would go back to the top 15 after 2 days and then stabilise around #35 (if it's dropped to #70 before video release). But times have changed, and the video effect may be bigger or smaller.

well its easier to jump from smaller sales than bigger ones

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Paper Gangsta
Just now, ViviLittleM said:

wasn't it 20m? (the last update)

i think it was 22m and that's nielsen that he got by adjusting mediabase one

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What if they want to replicate the Applause era in terms of (US) airplay?

First week: radio optimistic

Second, third, fourth week: radio doesn't think it will be a big hit. Song rises from 25 to 35M AI.

Fifth, sixth, seventh week: radio sees they made the wrong decision, >2M updates for 3 weeks straight. 

Eighth, Ninth, Tenth, Eleventh week: song stabilises on radio with >100M AI. Ensures the song stays played on radio throughout the holidays season. Second single in January.

 

I can't imagine them having planned on a second single before January, tbh. PI was probably supposed to last a little over 3 months, right in time for december, and so they could perform the second single at the GRAMMYs.

 

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davidmonster

from ATRL :

"Yeah, but is this much different to the ARTPOP era?

Applause release: August 12th
Applause music video: August 19th (7 day wait)
Applause VMA performance: August 25th (6 day wait)
Swinefest: September 1st (6 day wait)
Applause GMA performance: September 9th (7 day wait)

Plus, in the first week, there were loads of radio interviews as well and there was also that Kia hamsters advert that always played during big TV shows. Like, apart from it taking a while for the music video to release, this album release seems better and more sustainable."

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Joanne first weeks sales preditions:

1. Supersonic

100K Pure Sales, 115K SPS

2. Fizzy

150K Pure Sales, 170k SPS

 

“The scars on my mind are on Replay”
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POP RADIO

23 (+2). Perfect Illusion - Lady Gaga

+299 Spins (3251)

+1.011 Audience (15.841)

 

HAC RADIO

23 (=). Perfect Illusion - Lady Gaga

+157 Spins (1521)

+0.500 Audience (8.847)

“The scars on my mind are on Replay”
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