Bobby Campbell: “Any commercial deal I take out social media altogether."

[Ronlop 6,882]

 

Bobby Campbell, manager of pop star Lady Gaga, told the panel the singer chooses initiatives and campaigns to support based on her own interests and passions.

But he said they never did sponsorship deals with brands that involved access to her huge social media following.

“A lot of times when brands do approach us about any deal they say ‘we’ve got to fulfil the social responsibility part, so we’re going to send a crew to you for 30 minutes and we need X posts on Instagram’, these things are completely meaningless,” he said.

“Any commercial deal I take out social media altogether. Gaga controls her Twitter and Instagram feeds by herself, I have no influence over it no brand has any influence over it, you can’t buy a tweet or an Instagram post, and that’s just how it goes.

“As a result when she does post its from her heart, it’s because the brand has excited her and the fans see that. It’s an authentic, meaningful passion point for her.”

He added: “For me from an artist’s perspective it’s a lot deeper than metrics and engagement, let’s scratch away all those things and talk about culturally speaking what are you trying to do, what are you trying to say, and how can we say it together?”

 

 

Full article: http://mumbrella.com.au/good-is-the-new-cool-353724

 

 

[Nino 12]

Queen of keeping social media honest. When will the lessors?

[migamiga 12,102]

How music not the bling of ha 

[FATCAT 60,099]

We kind of already know this, but making a statement about it will keep it that way. Good on him and Gaga.

[Mister Gaga 22,930]

4 minutes ago, Ronlop said:

you can’t buy a tweet or an Instagram post, and that’s just how it goes

can you buy followers? 

[Nino 12]

Just now, Mister Gaga said:

can you buy followers? 

Ask one of a certain other singer's millions of twitter eggs 

[Red 98,029]

I'm gonna save this thread for when people complain her insta is boring 

[Jed 7,716]

But tbh it felt like there's been a couple ads on Gaga's ig particularly the post with the pizza slime shirt after the Super Bowl 

[Nino 12]

9 minutes ago, KURUSHITOVSKA said:

 

I can't bring myself to hate this because her dress is adorable and i love the song so much  

[LynpheaStar 886]

13 minutes ago, Jed said:

But tbh it felt like there's been a couple ads on Gaga's ig particularly the post with the pizza slime shirt after the Super Bowl 

Well according to the upper she did it cause it excited her or she just personally wants to help the brand 

And I believe that; gaga hates being fake 

[KURUSHITOVSKA 20,451]

2 minutes ago, Nino said:

I can't bring myself to hate this because her dress is adorable and i love the song so much  

Ya the song is everything!!!

[chrismugler 944]

 true iconic social media queen. 

 

12 minutes ago, KURUSHITOVSKA said:

 

She posted the video (I think) because she looks HOT AS F*KC  I love how Ms. Katheryn looks in this commercial. She looks flawless.

[Knife 6,888]

I actually like this approach.

18 minutes ago, Red said:

I'm gonna save this thread for when people complain her insta is boring 

People think her instagram is boring because a lack of cross-promotion?

[Morphine Prince 106,210]

23 minutes ago, KURUSHITOVSKA said:

 

 

[Dominic 11,922]

I prefer the artist to be in control of their social media but realistically social network sites are a business now so I can't blame those who do.