Interesting things with Campbell (Gaga to outer space etc)

[ViviLittleM 3]

"My philosophy is always: if you start a conversation with an artist saying, 'What can we help you achieve something you want to do?' instead of just having them check a box, it's much more powerful," Aziz said. Gaga, of course, is a textbook example of an artist or celebrity using that platform to further the goals closest to her; Gaga's famous quote in Harper's Bazaar in 2011 -- "I don't want to make money; I want to make a difference" -- is her thesis statement. And over the years, whether through supporting LGBT issues or victims of sexual assault, Gaga and her manager Bobby Campbell have partnered with brands such as Absolut and Nokia, to name two, to get her personal message across.

"When you're able to find that authentic connection between the artist, the brand and the charity, there's a sense of magic that happens," Allen said, referencing a campaign she worked on where members of Lady Antebellum performed kids' songs at children's hospitals around the country. "Authenticity is key... Consumers are very smart to see through partnerships that are just for a check. That's what I think we have to all challenge ourselves with."

For the more cynical set, it can seem as if brands and artists supporting philanthropic causes are doing so for a positive PR look, for good press or to seem like they're "making a difference." To someone like Gaga -- whose performance at the Oscars this year included an appearance from Vice President Joe Biden and was a powerful statement about sexual assault -- that perception matters little.

"It's easy for an artist to just check the boxes," Campbell said about Gaga's commitment to her outreach. "But it really makes a difference when it comes from the heart."

If all this sounds like it was putting a positive spin on what amounts to a money-making machine, the panel wasn't without its light-hearted moments. Aziz and Campbell spoke about their planned partnership, among other brands and organizations, to send Gaga to outer space to perform a benefit show -- an idea that never became a reality due to "setbacks" with Virgin Galactic that caused the plan to be placed on the backburner. "That will be the greatest project that never happened," Aziz joked.

And while Campbell was more than open to discussing Gaga's branding and philanthropic interests, he was more tight-lipped about what else she has going on. At the end, when Hampp lightly pressed him for information about what Gaga has coming up musically, Campbell paused and eventually demurred. Fans will have to keep waiting on that one.

Read more: http://www.billboard.com/articles/business/7263735/sxsw-2016-branding-lady-gaga-mac-presents?utm_source=twitter

[Diamond Heart 4,400]

1 minute ago, ViviLittleM said:

an idea that never became a reality

Thank god ! 

[Desperado 2,439]

 Campbell paused and eventually demurred. Fans will have to keep waiting on that one. 

 

lmao!!

[PERFECTIONIST 2,139]

because the test ship exploded remember? there was an article

[monketsharona 80,504]

At the end, when Hampp lightly pressed him for information about what Gaga has coming up musically, Campbell paused and eventually demurred. Fans will have to keep waiting on that one.

[mariomania1234 11,368]

Great read! They are keeping their lips as sealed as possible lmao.

[Pierre 10,480]

Fans will have to keep waiting on that one. 

[yASSsss 35,510]

i know it's risky but i so badly want Gaga to perform in the Space  

How iconic that would be.thinking about it gives me chills

[ViviLittleM 3]

I wrote this thread unblock me on Twitter Bobby.

 

[Lord Ryry 3,367]

4 minutes ago, ViviLittleM said:

I wrote this thread unblock me on Twitter Bobby.

 

Why did he block you? lmao 

[PopThatArt 2,193]

12 minutes ago, ViviLittleM said:

"My philosophy is always: if you start a conversation with an artist saying, 'What can we help you achieve something you want to do?' instead of just having them check a box, it's much more powerful," Aziz said. Gaga, of course, is a textbook example of an artist or celebrity using that platform to further the goals closest to her; Gaga's famous quote in Harper's Bazaar in 2011 -- "I don't want to make money; I want to make a difference" -- is her thesis statement. And over the years, whether through supporting LGBT issues or victims of sexual assault, Gaga and her manager Bobby Campbell have partnered with brands such as Absolut and Nokia, to name two, to get her personal message across.

"When you're able to find that authentic connection between the artist, the brand and the charity, there's a sense of magic that happens," Allen said, referencing a campaign she worked on where members of Lady Antebellum performed kids' songs at children's hospitals around the country. "Authenticity is key... Consumers are very smart to see through partnerships that are just for a check. That's what I think we have to all challenge ourselves with."

For the more cynical set, it can seem as if brands and artists supporting philanthropic causes are doing so for a positive PR look, for good press or to seem like they're "making a difference." To someone like Gaga -- whose performance at the Oscars this year included an appearance from Vice President Joe Biden and was a powerful statement about sexual assault -- that perception matters little.

"It's easy for an artist to just check the boxes," Campbell said about Gaga's commitment to her outreach. "But it really makes a difference when it comes from the heart."

If all this sounds like it was putting a positive spin on what amounts to a money-making machine, the panel wasn't without its light-hearted moments. Aziz and Campbell spoke about their planned partnership, among other brands and organizations, to send Gaga to outer space to perform a benefit show -- an idea that never became a reality due to "setbacks" with Virgin Galactic that caused the plan to be placed on the backburner. "That will be the greatest project that never happened," Aziz joked.

And while Campbell was more than open to discussing Gaga's branding and philanthropic interests, he was more tight-lipped about what else she has going on. At the end, when Hampp lightly pressed him for information about what Gaga has coming up musically, Campbell paused and eventually demurred. Fans will have to keep waiting on that one.

Read more: http://www.billboard.com/articles/business/7263735/sxsw-2016-branding-lady-gaga-mac-presents?utm_source=twitter

Eeeeeccch. I don't like how Gaga is being considered a brand. She's not a product or manufactured good, she's a person, I loathe when people classify others as "brand". Such as "It's her brand to cause controversy." 

[ViviLittleM 3]

Just now, Lord Ryry said:

Why did he block you? lmao 

Back when TIHTY wasn't out, when the doc only was in theaters for the first time, he said no iTunes release plan on Twitter.

Then I tweeted to him "mess, how can we listen to the song then? -_-" and he blocked me

Now the song is released on iTunes

1) he blocked me for nothing

2) they changed their minds

 

[Schwerk 7,243]

Gaga's team is really good at finding great partnerships. I can only remember a few that didn't work out.

Polaroid never came to fruition, not sure why because her designs where presented in a big way 

Skype as a sponsor for the BTW ball was such a let down after Virgin mobile did it for the MB. Virgins vibe was much more inspiring, empowering, fun overall. Skype lacked creativity and

I 'worked' with both the Virgin and the Skype team, the first were so close and close with the crew and very excited and creative. Skype didn't really seem to care about monsters. And then there was the infamous interview that went wrong. 

That's why I loved Intell so much for not forcing Gaga to stick with the original plan for the Grammy's, but adapting it for her tribute. That's a big deal for a huge corporation like that with that much money involved.

[Cupid 760]

4 minutes ago, PopThatArt said:

Eeeeeccch. I don't like how Gaga is being considered a brand. She's not a product or manufactured good, she's a person, I loathe when people classify others as "brand". Such as "It's her brand to cause controversy." 

As a pop star, entertainer and famous person, her career is a brand. That has nothing to do with Gaga the human being, if you dont think of your client as a brand then you're the worst manager tbh. 

[mucinex 4,260]

15 minutes ago, ViviLittleM said:

Back when TIHTY wasn't out, when the doc only was in theaters for the first time, he said no iTunes release plan on Twitter.

Then I tweeted to him "mess, how can we listen to the song then? -_-" and he blocked me

Now the song is released on iTunes

1) he blocked me for nothing

2) they changed their minds

 

hunty i'm afraid you're the reason it's on iTunes