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'It's on Us' Campaign Gets Almost 10 Times More Pledges


ViviLittleM

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ViviLittleM

Lady Gaga's emotional Oscar performance shined a light on the Obama administration's It's on Us campaign, which Vice President Joe Biden discussed while introducing the singer at Sunday's show -- and now we know just how big an impact the moment had.

According to sources, It's on Us received 37,401 pledges since Gaga's performance -- almost 10 times as many pledges as the typical 4,000 per week. There were also 231,194 visits to the website Biden mentioned. Plus, the Twitter hashtag #ItsOnUs reached 348.67 million impressions since Sunday.

Read more: http://www.billboard.com/articles/news/6898267/lady-gaga-oscars-its-on-us-campaign-sexual-assault?utm_source=twitter

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