LeoFameMonster 1,592 Posted February 1, 2016 Share Posted February 1, 2016 Well it took them a few years but I am glad they finally moved into 2016 Link to post Share on other sites More sharing options...
nativenewyorker 1,190 Posted February 1, 2016 Share Posted February 1, 2016 Looks like they've taken notes on Gaga's target-the-outcast marketing strategy Get that loyal cult following #BornThisWay Link to post Share on other sites More sharing options...
mic 1,415 Posted February 1, 2016 Share Posted February 1, 2016 Nice, it is an ad for every men (except six pack holders lol) and that's how it should look like. Feels refreshing to see something like this instead of brainless male reproductors spraying the perfumes on them and then chasing the females to start the mating. Link to post Share on other sites More sharing options...
JusKeepBreathin 19,311 Posted February 1, 2016 Share Posted February 1, 2016 I'm glad someone posted this. I thought the ad was very well done. It was inclusive of all types of men. I love that the ad is about men being men while still embracing who they are instead of an ad about chasing or being chased by the opposite sex. I will start buying the products. "Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity." -Martin Luther King Jr. Link to post Share on other sites More sharing options...
uo111 5,285 Posted February 2, 2016 Share Posted February 2, 2016 On 1/30/2016 at 3:39 PM, Born To Slay said: There's nothing progressive about a product being the thing that gives you a self esteem boost. It's still corporations using people's insecurities to sell stuff. This time it just has an anti-gender role theme. It's just as low as before, theyre just trying to make it look less low. But that's all this is. In the end it doesn't matter how many times they say "looks don't matter" in their commercial, if the message of the commercial is "You're inadequate, use our product", it's still negative. It's still bad for society because it only stands for their consumers. So unless they find a way to not exploit insecure people and sell their product, they're not being progressive. They're just using insecure people in a different way. There is no point in marketing if you aren't trying to get people to buy your product. But nowhere did the ad suggest that if you don't use the product you are inadequate. It seems that you expect to see that, and then assume all ads do that when it's simply not the case. Link to post Share on other sites More sharing options...
Kayla 7,595 Posted February 2, 2016 Share Posted February 2, 2016 What a great commercial! I love that there was diversity and the whole ad was about embracing who you are. Well done, Axe! Link to post Share on other sites More sharing options...
DrewStevens 5,249 Posted February 2, 2016 Share Posted February 2, 2016 On January 30, 2016 at 3:39 PM, Born To Slay said: There's nothing progressive about a product being the thing that gives you a self esteem boost. It's still corporations using people's insecurities to sell stuff. This time it just has an anti-gender role theme. It's just as low as before, theyre just trying to make it look less low. But that's all this is. In the end it doesn't matter how many times they say "looks don't matter" in their commercial, if the message of the commercial is "You're inadequate, use our product", it's still negative. It's still bad for society because it only stands for their consumers. So unless they find a way to not exploit insecure people and sell their product, they're not being progressive. They're just using insecure people in a different way. I disagree. First of all you're generalizing everyone who finds this advertisement effective and calling them insecure. The ad is not attacking people who don't use the product. The ad is telling people to use their product to gain confidence about their uniqueness. It even says "you don't need this when you got your thing, now work on it". The ad never tells you that you are inadequate, never. Again, it's marketing, it's not supposed to be a social justice campaign. Link to post Share on other sites More sharing options...
Born To Slay 10,996 Posted February 2, 2016 Share Posted February 2, 2016 4 hours ago, DrewStevens said: I disagree. First of all you're generalizing everyone who finds this advertisement effective and calling them insecure. The ad is not attacking people who don't use the product. The ad is telling people to use their product to gain confidence about their uniqueness. It even says "you don't need this when you got your thing, now work on it". The ad never tells you that you are inadequate, never. Again, it's marketing, it's not supposed to be a social justice campaign. "You don't need this, when you got your thing" which just happens to be their products. The statement is pretty much you don't need all the superficial stuff, if u have our product. The commercial talks as if this product will make adequTe. That was the exact same message as before. There only pandering to other groups now. Link to post Share on other sites More sharing options...
AlphaMonster 1,806 Posted February 2, 2016 Share Posted February 2, 2016 Lol, I did not even know that Axe had an appeal for "straight tough buff". I thought the only "appeal" it had was being the tackiest deodorant / cologne / perfume Link to post Share on other sites More sharing options...
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