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Axe's latest ad abandons the male stereotype


Fatigay

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Fatigay

 

I've used those products in the past, and tbh I just liked the smell, but I felt uncomfortable considering the "straight tough buff" male stereotype that the company was showing.

It's refreshing to see this ad, making it more relatable. I know it's a marketing stunt, but it's in the right direction.

Spoiler

that deathdrop thoooo :giveup:

EDIT: did I tag it right??? in the right section??

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paganpoetry

YASYSAYSYASYSAYYSASS!!!

BALLROOM REPRESENT

Edit: This is a great ad but I still don't like their scents :flop:

BJORK MELANIE HALSEY BEYONCE NICKI GAGA KERLI IIRIS IMOGEN TROYE SHINEE EXO F(X)
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OMG inclusive Barbie and now feminist Axe? What a day to be alive tbh

If you see me posting like crazy, I'm either bored or procrastinating.
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Warholiness

Oh, wow. This is refreshing for a change. I don't know too many gays who would willingly wear this toxic fume, though. But, slay. :applause:

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DiscoHeaven23

Morally that's great! Applaud Axe for that. 

 

But from a marketing standpoint, omg they're gonna lose so many customers on that one. Wether its right or wrong, masculine men will stop buying the product because of their constant desire to radiate masculinity

 

Masculine men r not going to wear a product that is shown to be worn by a guy in heels. Its just the way they are. 

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Warholiness
6 minutes ago, Morphine Prince said:

Men continue to lose rights!

Oh, the horror! 

 

 

 

 

(I'm kidding) 

 One can only hope. 

:green::green:

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Fatigay
Just now, DiscoHeaven23 said:

But from a marketing standpoint, omg they're gonna lose so many customers on that one. Wether its right or wrong, masculine men will stop buying the product because of their constant desire to radiate masculinity

but "out of norm" ones will likely buy it

like the principle of recalls: if the gain is more than the loss, they'll do it

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1 minute ago, DiscoHeaven23 said:

Morally that's great! Applaud Axe for that. 

 

But from a marketing standpoint, omg they're gonna lose so many customers on that one. Wether its right or wrong, masculine men will stop buying the product because of their constant desire to radiate masculinity

 

Masculine men r not going to wear a product that is shown to be worn by a guy in heels. Its just the way they are. 

Rexona is there for them, let the door hit where the sun doesn't :kisses: 

If you see me posting like crazy, I'm either bored or procrastinating.
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Kermit

Can we talk about the hunty holding the vinyls tho?

giphy.gif

 

“For me, insanity is super sanity. The normal is psychotic. Normal means lack of imagination, lack of creativity.” ― Jean Dubuffet
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