I think there are two reasons why Gaga says nothing now about the new album

[ViviLittleM 3]

1) She wants the fans to be surprised. We knew too much, we heard too much before the release of ARTPOP (and Born This Way too)

2) Do you think it's because artists steal her ideas too? I mean... she always had good ideas, but if she hasn't the occasion, or if she can't do that, others artists do it before and then...

 

[Phoenix 17,395]

Both are possible, but whatever it is, I'm loving the fact that I still have no idea what's it about. 

 

[Phoenix 17,395]

And like that it's a surprise, I hope it stays like that till it's release.

 

[yASSsss 35,510]

this gif again

Spoiler

OT-she wants to surprise us.she's admitted it before

 

[andy232000 11,456]

having heard 12 songs out of 15 before ARTPOP dropped was deadly. she raised the bar using hype and then not even her 5ft 5¨ of pure perfection were able to reach it. silence is key on LG5 success 

[Robo Ga 15,297]

I agree with those, and I think there may be a third reason:

3) She wants to avoid broken promises. For example, telling fans release dates that aren't set in stone, track names that won't end up on the album (tea from ARTPOP, etc),  and ideas that never come to fruition (ARTPOP app), etc.

[Auro 1,829]

I'm sure it's both, she doesn't want another PRISM where their singles were all released within a week of each other

[Dorothy Gale 7,575]

I'm loving it. It could drop tomorrow or December 31st for all we know.

[PunkTheFunk 124,437]

I secretly enjoy the suspense 

[The Child 18,997]

Well staying silence is the best thing to do, I'm not getting my hopes up, I'm sure I'll be surprised and I can't wait to enjoy her new music! I'm also bitter about the facts that other pop stars stole some idea that she had for ARTPOP.

[mariomania1234 11,368]

I love the mystery of it all.

[Bloody 64,631]

We all saw what happened with ARTPOP when she overhyped it, we don't want that to happen again.

Gaga and her team are playing their cards right this time around.

Spoiler

you are overusing this gif

 

[VenusBlackStar 1,301]

I'd say both are plausible! I suppose it happens. I would imagine there's a competitiveness factor in the music industry for a lot of people.

[James19709 456]

Anyone can steal her ideas after an album is released though in many ways. ARTPOP was also a case of hearing most of it way before it was released. This time I think we'd ALL (her included) rather have everybody hear it all at once, or close to all at once, as more of an album listening experience. I think she was just excited to perform new songs for iTunes Festival bc she was able to perform shows at that point

[HEARTHUNTER 7,611]

The real reason is that this year is the year of REVENGE and that KARMA will be a bitch to Katy for the 2013 mess