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Calvin Klein's Gay Couple Fronts New York Billboard


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This certainly makes up for months of having to look at Justin Bieber's digitally-enhanced crotch. This week, New Yorkers woke up to find Calvin Klein Jeans' new fall campaign, which features a gay couple for the first time in the brand's history, posted on one of the biggest billboards in the city.

The picture, lensed by Mario Sorrenti, shows models Reid Rohling and Ethan James Green entwined, visibly about to lock lips, while a suggestive text conversation appears on the corner of the frame. The image was chosen to appear on the brand's most visible advertising space, at the corner of Houston Street and Lafayette Street, which is one of the busiest intersections in Manhattan.

Meanwhile, the campaign video of the scene, entitled "After Work Special," also came out. As you'd expect, it's pretty steamy

 

WELCOME TO THE TRAGIC KINGDOM
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That is so cute! A straight guy massaging his straight friend's neck because he has a stiff neck due to them having overtime jobs without any overtime pay. #realStories

00026 † 10000
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Bradley

This is a great step. The billboard looks great though, but "private photo access granted" sounds a little too s-xual for the public.

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Tropico

"I don't hate gay people, I just hate that they're putting them in our face like that."

I can just hear the homophobes using that excuse again.

 

Regardless, it's always nice to see representation for the gay community. Congrats to CK on this one. :nick: 

♢ Social Justice Enthusiast ♢
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RAMROD

CK always reminds me of my youth.

All thanks to legendary CK One :fan:

Such good steps this billboard.

(ノ◕ヮ◕)ノ✧*:・゚ ᶠʳᵒⁿᵗ ᵗᵒʷᵃʳᵈ ᵉⁿᵉᵐʸ (*´艸`*) ♡♡♡
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SychosSoChic

This actually touched me in all the cheesy emotional places :applause:  

This a step towards becoming seen as a norm and not a abnormality or enigma  :cry: 

Life ain't Hollywood for any one of us.
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Slayer

Cool. This is really unusual to see, but I commend Calvin Klein for it. :applause:

The text message thing at the side makes it a bit tacky, though.

I love judas SO MUCH but I canʹt look like a copycat of JLO!!!!
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DogFood

they both look like twins honestly lol. 

Even hotter :fat: 

MEGHAN TRAINOR | Katy Perry | Taylor Swift | Lady Gaga | Rihanna | Ariana Grande | Beyoncé | Nicki Minaj | Sam Smith
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Juanjo

You go, CK, make the homophobes' day! :D This makes me so happy. Another step in the direction of progress. :)

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