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Spotify Preparing to Offer Premium-Only Content


craig

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Reported by Billboard and Digital Music News, it looks like Spotify may be forced to offer some content (such as new releases) as paid -only. Their licences with the 3 major labels are up October 1, and no agreements to renew as yet:

http://www.digitalmusicnews.com/2015/08/08/spotify-preparing-to-offer-premium-only-content-sources-say/

Spotify will soon be shifting towards a premium-only, ‘gated access’ model, according to several sources speaking in confidence with Digital Music News over the weekend.  The decision will mean that certain releases will only be available to paying Spotify subscribers, or offered for an extremely limited time to non-paying users, according to preliminary details shared.

Sources cautioned that details on what exactly constitutes ‘premium-only’ or ‘gated’ remain unresolved, and a number of variations are in play.  In one scenario, free users would only have access to one or two songs from a high-profile album, while paying subscribers could listen to the entire release without restriction.

Another approach would limit content entirely to premium subscribers, though time-restricted exclusives for paying subscribers are also in play.

One, or several different variations could be rolled out, and sources noted that an ‘early 2016′ rollout is the most likely.  That would allow renewal contracts to be solidified, and development teams to finalize the application updates.  But regardless of the timing and exact executive, the underlying goals of the shift, according to one source, would be (a) to encourage greater adoption of the paid, premium tier, while (b) to drive more revenue around the most sought-after superstars.

“They want the free users to feel like they’re missing something, not just forced to listen to ads,” one source close to the negotiations relayed.

The decision comes at an extremely high-pressure moment for Spotify, as major label licenses remain unsigned less than two months ahead of renewal.  “October 1, that’s your renewal date for all three of the majors,” another source relayed, referring to the ‘Big Three’ of Sony Music Entertainment, Warner Music Group, and most importantly, Universal Music Group. ...

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Slayer

It's about time. :coffee:

I love judas SO MUCH but I canʹt look like a copycat of JLO!!!!
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I knew this would happen. As much as I love it, bye bye Spotify.

Hello, Apple Music! 

The Taylor Brigade: KNOCKOUT
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Robotboy

dont they already have 40m premium customers? :emma:

Remember that you are unique. Like everyone else.
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GloZell Green

Why are they following Tidals footsteps? Have they not learned that people will rebel against this? Apple Musics competition :awkney:

Lady Gaga | Shakira
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I knew this would happen. As much as I love it, bye bye Spotify.

Hello, Apple Music! 

For more people, it will be bye Spotify hello Youtube and piracy.

Spotify may still have a free tier that offers most music (except in-demand new releases), giving it an advantage over Apple. Not everyone needs the latest album the first month. 

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Emvee

Why are they following Tidals footsteps? Have they not learned that people will rebel against this? Apple Musics competition :awkney:

Record labels are pressuring them to do it.

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