Beyonce

[kupo 201]

Like, this whole campaign would have been laudable regardless of the quality of the actual music or videos, but she DELIVERED the goods on those, too. Like, Haunted, XO. Blow... :nooo: So incredible. This is easily the best pop album this year. And this is the moment this lackluster year in pop has been in need of. All hail Beysus.

[craig 680]

Because 75% of Miley's buzz was negative. Many people were laughing at her, not with her.

 

But 75% of Beyonce's buzz is/will be positive, thus the reason, she will have longevity. Plus don't forget, Beyonce is overall a much bigger artist then Miley, with much public & critical acclaim so even if the music isn't all that....this album will be talked about for a long time, just because of her name alone.

 

 

David Bowie and Kanye West had a lot of positive buzz and critical praise when they instant released new albums too.

But without hit radio singles it doesn't last.

[tristessa 0]

Awwwww Honey B. :emo:

[TheOriginalOne 9,635]

"Mmm Mmm, Honey B" that sure makes me sink in nostalgia :flutter:

[Bebe 16,829]

Some people are really getting carried away with this. Not about the quality of the music (which I've still yet to hear, so this view isn't based on that) but about how much Beyonce has made an impact. Any huge mainstream act would have had this same reaction if it were them. Some of you are acting as if Beyonce is the only one who could have impact with this marketing strategy. She was just lucky to do it first. 2013 was the year of surprise release schedules - David Bowie and Justin Timberlake announced out the blue that they were releasing an album in month or two, Justin went on to release a part 2, Jay-Z also made a sudden album announcement and had an app format, Gaga released an album (also on an app format) and immediately talked about an act 2 next year, Justin Bieber released a new song every Monday and just announced he'll be releasing his album (including the mentioned songs) on the 16th and now Beyonce's releasing her album on the day she announces it. Beyonce was actually the very last in a long list of off-the-wall music release choices this year. Her idea may be original, but she wasn't the only one who came up with the idea to release music a different way this year. And on that point, I highly doubt all this was her idea. I hardly think someone who steals people's songs and passes them off as her own and recycles the same concepts over and over again is the one fully in charge of their career choices.

Beyonce marketed herself well. End of.

We constantly hear about how meticulous Beyonce is with her work and how tightly controlled she keeps her image.

This sort of thing couldn't happen with Gaga or Rihanna or any other pop girl because they effectively gave a large part of their image to the public. Tweeting constantly about what they think and what they are doing. Meanwhile, Beyonce kept her mouth shut, worked on her album, filmed 17 music videos released them all with no interviews and no discussion.

The only side you EVER see of Beyonce these days is tightly controlled. Her image isn't that multifaceted (and can't be that multifaceted, because it is so controlled) but it doesn't need to be because her image is so strong.

 

Artistic, legendary, iconic, powerful, flawless Beyonce. That's the brand Beyonce has created with this tightly controlled image, and it is a strong brand. This IS a unique marketing strategy that could only work for a Beyonce like figure.

Someone like Gaga markets herself differently, she chose to connect intimately with her fans (and that works for her) but in doing that she has to let go of a bit of control when it comes to her image. She has to show vulnerability and weakness in order to seem relatable, she has to constantly communicate her thoughts and what she is doing in order to maintain a relationship with her fans (through twitter mostly).

Each time she does that the media/public start to create an idea of what Gaga is like. Beyonce only gives you the opportunity to form an opinion of her through what she releases, and that IS tightly controlled. Beyonce has a stronger image because it is more controlled.

Gaga drops a single along with a video telling viewers not to buy the single because she is irrelevant and has faded and is a flop while also telling people not to buy the album the single is from because she is over. The conversations around ARTPOP and Applause tend to be about how she is performing to comparison to Roar/Prism. How are her first week sales? She helped contribute to that conversation because of a lack of image control.

 

Beyonce drops an album complete with all the music videos without any interviews or promo, limiting any outside variables from effecting how she wants people to view her brand. She also manages to shift conversation away from first week sales and comparisons by releasing in a unique way. How much is she supposed to sell first week? She released it suddenly without warning and only has a couple of days within the charting week. But because she is a big star she is selling well, that seems impressive because you can't really compare this release to any others this year. It doesn't matter if the sales are THAT impressive or not, they SEEM impressive and that helps her brand which only helps her in the long run. Especially when it comes to touring (and we have seen her increase dramatically as a touring force).

[HarryTheNight 35]

she still bores me and this new album is putting me to sleep tbh. shes never been my thing though

[One Five Ten 70]

 

 

Wow, one of the best posts I have ever read on GGD.

[exoskeleton123 6]

This is my issue with beyonce. She might have decent single sales but all of her singles during the 4 era flopped.

[Lum 315]

Blow, XO, ***Flawless, Pretty Hurts, and Heaven slay my life :nooo:

[MonsterJay 1,532]

Loving the Album!
Im sooo obsessed with Partition -o-

[One Five Ten 70]

My faves so far: 

 

Pretty Hurts 

Haunted

Blow

Partition

XO

***Flawless

Superpower

 

yasss

[BRANDONJ93 0]

So many Beyonce threads.

She's slaying every other pop stars fan sites that's why

This is the entertainment which can include as many threads of Beyoncé or any other artists as it wants just like the gaga sections include pointless threads

[brownie 5]

"Blow" is so long and s-xually explcit though?!

[CHANTEL 2]

http://www.youtube.com/watch?feature=player_embedded&v=u-8TqGxcqsA

 

 

 

[No Angel 128]

I feel like I'm watching her grow as an artist all over again. So happy she is back with new music and proving the haters wrong. She's one of the few musicians that can make a live version of a song sound 30x better than the studio version. Bey is on a whole different level.