The Do What U Want Effect?

[Houdini 103]

Never said the song was revolutionary. I am simply seeing a trend with the type of 80s styled synth that Gaga used in DWUW.

​Hard Candy was all about 80's styled music lol If 4 Minutes was a very trending track back then, the rest of the album (Candy Shop, She's Not Me, Incredible, Beat Goes On and Dance 2Night) was very avant-garde back then, this kind of neo-disco old school was not very seen on the musical scene back then.

[Quark 7,089]

Does anyone even ****ing know about DWUW? Who's gonna listen to a Lady Gaga album to look for the next new sound? There is nothing new, interesting or creative about that DWUW synth bassline you've been plugging and many artists (or should I say producers) can have the same idea to take an 80's sounding synth and put it on the radio becuase that has been done for the last decades.

Lol. Your acting like DWUW is some obscure song, when it sold more than a million copiescopies sold, it has 40 million views on its audio alone, and was a big radio hit in the U.S. and other parts of the world.

[Alcina Dimitrescu 1,156]

ARTPOP influencing anything

 

[Quark 7,089]

​Hard Candy was all about 80's styled music lol If 4 Minutes was a very trending track back then, the rest of the album (Candy Shop, She's Not Me, Incredible, Beat Goes On and Dance 2Night) was very avant-garde back then, this kind of neo-disco old school was not very seen on the musical scene back then.

You guys are confusing what I am saying here. I am only talking about a very specific trendy type of synth and not an overall genre. I know that many others before Gaga have used 80s styled songs, but DWUW was the first in a long while to use a very specific synth that happens to be on many songs on the radio now.

[Blue Jeans 3,815]

You'd be a fool to discredit DWUW's influence.. yes "Hold On, We're Going home" had the same 80's feeling with its beat and synths, but it wasn't produced just like DWUW, the main synth bassline isn't present.

Songs like Love Me harder, where its a back and forth R&B/Pop track with a female popstar and a R&B singer going at it,you can clearly hear DWUW's influence..

Dr.Luke tweeted about DWUW, so he listenned to it.. he knows what works for a hit and he probably took notes with Max Martin.

Its not a big deal tho, it wasn't revolutionnary, its just a trend, and most of these songs (except Love Me Harder, that song is fire) are lame compared to DWUW.

[Quark 7,089]

House / Disco music was dominant already in the 90's, its not a stretch of modern EDM.

Its known on a music industry standard that Ray of Light brought EDM to its true mainstream acceptance to begin with, it was not embraced before that album was released. And yes, I will continue addressing this point until you acknowledge it. Its more logical to assume that whatever branched afterwards is a result of Madonna's original approach then, not Gaga's. Yet still ; EDM in all of its forms has been experiencing a social / commercial death.

Here's a few hits that fit under this category (before Gaga) :

Music - Madonna

American Pie - Madonna

Hung Up - Madonna 

Womanizer - Britney Spears

Can't Get You Out of My Head - Kylie Minogue

Finally - Kings of Tomorrow feat. Julie McKnight

Toxic - Britney Spears 

Ray of Light - Madonna

Frozen - Madonna

Nothing Really Matters - Madonna

When I Grow Up - ***cat Dolls

Paper Planes - MIA

Closer - Ne yo

I'm a Slave 4 U - Britney Spears

Gimme Gimme - Britney Spears

Fergalicious - Fergie 

With Love - Hilary Duff

Knock You Down - Keri Hilson

Piece Of Me - Britney Spears

Love Don't Cost A Thing - Jennifer Lopez

American Life - Madonna 

The Way I Are - Timbaland

Give It To Me - Timbaland

Stronger - Kanye West

Get the Party Started - P!nk

Summer Love - Justin Timberlake

Hollywood - Madonna

Disturbia - Rihanna

Beautiful Stranger - Madonna 

Everytime We Touch - Cascada

S.O.S - Rihanna

Yeah! - Usher

Buttons - ***cat Dolls

Get Right - Jennifer Lopez

Maneater - Nelly Furtado

Do it - Nelly Furtado

Me Against The Music - Britney Spears feat. Madonna

House of Jealous Lovers - The Rapture

Don't Phunk with My Heart - Black Eyed Pease

Rock This Party (Everybody Dance Now) - Bob Sinclar & Cutee B

Don't Cha - ***cat Dolls feat. Busta Rhymes

Hollaback Girl - Gwen Stefani

Wind It Up - Gwen Stefani

Rich Girl - Gwen Stefani

4 Minutes - Madonna 

--------------

I'm sick of naming songs, I'll name albums now :

Ray of Light - Madonna

Music - Madonna

American Life - Madonna

Confessions on A Dancefloor - Madonna

808s & Heartbreak - Kanye West

In The Zone - Britney Spears

Blackout - Britney Spears

Circus - Britney Spears

Impossible Princess - Kylie Minogue

Light Years - Kylie Minogue 

Fever - Kylie Minogue 

X - Kylie Minogue 

Loose - Nelly Furtado

Dignity - Hilary Duff 

Christina Aguilera - Christina Aguilera

Homogenic - BJÖRK

Discovery - Daft Punk

FutureSex/LoveSounds - Justin Timberlake

-------------------

Conclusion : The supposed EDM / pop dance music evolution you're talking about started years before Gaga even became Gaga. The one who essentially made it musically accepted on a mainstream level was Madonna with Ray of Light - as she's credited everywhere for it. Just because Gaga rose to fame at a time when EDM was being furtherly more embraced doesn't mean she's the one to credit.

'I was just one of a few artists at a certain sort of time in radio where more dance music was being played on top 40,' she tells MTV News. - Gaga herself in 2011. Are you going to say Gaga is incorrect as well? EDM was constantly being built up and broken down throughout the decades. But the ones who brought it to the mainstream were already noted and credit

I understand that Madonna was possibly the first one to bring EDM styles to the mainstream world. And as a result EDM became much more popular around the world and all the songs you listed managed to become hit singles. But those hit EDM songs happened sporadically throughout 10+ years. It wasn't until Gaga released Electronic dance heavy albums like the Fame and the Fame Monster, that EDM received true mainstream acceptance of just about everyone. The mentioned artists are good examples of EDM being mainstream before Gaga, but true mass acceptance (specially in the U.S.) was still not here as most popular songs were either hip hop or pop rock. After Gaga most popular songs became EDM. And yes, even Gaga said that she did not invent or was the first artist to bring an EDM song to mainstream, but she was the one out of the few making dance music in 2008 to truly bring the mass acceptance. In other words Madonna made EDM known to a mainstream audience, along with a several others, but Gaga made EDM to be truly accepted by the masses, GP and artists alike.

 

 

 

 

 

[Jjang 2,262]

I understand that Madonna was possibly the first one to bring EDM styles to the mainstream world. And as a result EDM became much more popular around the world and all the songs you listed managed to become hit singles. But those hit EDM songs happened sporadically throughout 10+ years. It wasn't until Gaga released Electronic dance heavy albums like the Fame and the Fame Monster, that EDM received true mainstream acceptance of just about everyone. The mentioned artists are good examples of EDM being mainstream before Gaga, but true mass acceptance (specially in the U.S.) was still not here as most popular songs were either hip hop or pop rock. After Gaga most popular songs became EDM. And yes, even Gaga said that she did not invent or was the first artist to bring an EDM song to mainstream, but she was the one out of the few making dance music in 2008 to truly bring the mass acceptance.

 

 

 

 

 

​That doesn't sound convincing at all, there's much more to this than merely implying that 'Gaga came & everyone followed'. The music industry was already showing humongous signs of Techo & EDM takeover, It may seem like Gaga's the one to credit solely based on her meteoric rise to fame in 2009, but truth is back then the current musical soundscape was already very embracing of EDM, with Gaga bursting into the scene she only took it one step further, a step that was bound to be taken that year by The Black Eyed Peas as well. Combine the natural EDM rise to the mainstream back then with Gaga's explosive appearance into the scene and you have the perfect illusion that she was the one that started it, but that's truly not the case.

Here are a few of the biggest hits of 2007 - 2008 (all of which contain techno, EDM elements)

4 Minutes - Madonna feat. Justin Timberlake 

Disturbia - Rihanna

Don't Stop The Music - Rihanna

Maneater - Nelly Furtado

he Way I Are - Timbaland feat. Keri Hilson

The Sweet Escape - Gwen Stefani feat. Akon

Give It To Me - Timbaland feat. Nelly Furtado & Justin Timberlake

Stronger - Kanye West feat. Daft Punk

Gimme Gimme - Britney Spears

Piece of Me - Britney Spears

And really anything released by Rihanna, Britney, Madonna or Nelly Furtado.

The number of EDM singles becoming large hits only increased year by year, it was a very noticeable & solid pattern, its peak was waiting to happen and it did, and its done. 2013, 2014 & 2015 represent nothing but a decrease in popularity.

 

 

[Quark 7,089]

​That doesn't sound convincing at all, there's much more to this than merely implying that 'Gaga came & everyone followed'. The music industry was already showing humongous signs of Techo & EDM takeover, It may seem like Gaga's the one to credit solely based on her meteoric rise to fame in 2009, but truth is back then the current musical soundscape was already very embracing of EDM, with Gaga bursting into the scene she only took it one step further, a step that was bound to be taken that year by The Black Eyed Peas as well. Combine the natural EDM rise to the mainstream back then with Gaga's explosive appearance into the scene and you have the perfect illusion that she was the one that started it, but that's truly not the case.

Here are a few of the biggest hits of 2007 - 2008 (all of which contain techno, EDM elements)

4 Minutes - Madonna feat. Justin Timberlake 

Disturbia - Rihanna

Don't Stop The Music - Rihanna

Maneater - Nelly Furtado

he Way I Are - Timbaland feat. Keri Hilson

The Sweet Escape - Gwen Stefani feat. Akon

Give It To Me - Timbaland feat. Nelly Furtado & Justin Timberlake

Stronger - Kanye West feat. Daft Punk

Gimme Gimme - Britney Spears

Piece of Me - Britney Spears

And really anything released by Rihanna, Britney, Madonna or Nelly Furtado.

The number of EDM singles becoming large hits only increased year by year, it was a very noticeable & solid pattern, its peak was waiting to happen and it did, and its done. 2013, 2014 & 2015 represent nothing but a decrease in popularity.

 

 

I see how you see this as a gradual increase in EDM. But as you listed yourself, there were many other EDM hits throughout the decade, and yet there wasn't a mass following until after Gaga. You call it an illusion, but I call it an obvious sign that everyone wanted to hop on Gaga's success. Even Gaga said that it wasn't cool to be playing dance songs when she started. Many Radio host rejected her sound. There may have been dance his, but there wasn't mass acceptance.

[RegiRey 443]

I was ahead of its time. tecnically DJWS  is! SLAY

[Didymus 34,379]

I see how you see this as a gradual increase in EDM. But as you listed yourself, there were many other EDM hits throughout the decade, and yet there wasn't a mass following until after Gaga. You call it an illusion, but I call it an obvious sign that everyone wanted to hop on Gaga's success. Even Gaga said that it wasn't cool to be playing dance songs when she started. Many Radio host rejected her sound. There may have been dance his, but there wasn't mass acceptance.

​In the New York club scene

The reason there was no mass acceptance was because the typical pop music was OVER. It wasn't the number one genre anymore and more and more people frowned on it, because it just wasn't cool anymore. Gaga may have had a huge impact in demanding global attention but this was a temporary revival of interest in anything related to pop music. Around the same time Gaga became famous, EDM became merged with club culture so don't fool yourself, electronic dance pop NEVER got mass acceptance and Gaga had nothing to do with EDM gaining a mass following. That following developed in clubs and on festivals and those genres were completely radio unfriendly in the "beginning". DJ's created that following, not pop stars. It were the non-pop genres (or the pop singles that heavily incorporated alternative EDM sounds) that truly got mass acceptance and Gaga never touched them (unlike her contemporaries) until ARTPOP, about two years too late.

[brizoda 3,820]

for me DWUW its not 80's inspied its 90s

[Princess Die 1,864]

​I'd say Fashion! was Gaga's version of those sounds tbh

I would say the sound of a toilet flushing is more reminiscent of Blurred Lines and Get Lucky than Fashion!. 

[Quark 7,089]

​In the New York club scene

The reason there was no mass acceptance was because the typical pop music was OVER. It wasn't the number one genre anymore and more and more people frowned on it, because it just wasn't cool anymore. Gaga may have had a huge impact in demanding global attention but this was a temporary revival of interest in anything related to pop music. Around the same time Gaga became famous, EDM became merged with club culture so don't fool yourself, electronic dance pop NEVER got mass acceptance and Gaga had nothing to do with EDM gaining a mass following. That following developed in clubs and on festivals and those genres were completely radio unfriendly in the "beginning". DJ's created that following, not pop stars. It were the non-pop genres (or the pop singles that heavily incorporated alternative EDM sounds) that truly got mass acceptance and Gaga never touched them (unlike her contemporaries) until ARTPOP, about two years too late.

 

 

Except it DID gain mass acceptance after Gaga. Or else how to you explain EDM domination all over the charts and radio from 2009 to 2012. Even now electronic trap music, which is very popular is still part of that , evolution. And yes Gaga was talking of New York Scene but also as a whole, since she did also say that radio station would not want to play her music because it was too dance. Now, I am not denying that DJs and club artists helped this rise too, but even some of these DJs (as I have already mentioned) have credited Gaga for opening doors to a more accepting EDM environment.

[hmm 979]

Except it DID gain mass acceptance after Gaga. Or else how to you explain EDM domination all over the charts and radio from 2009 to 2012. Even now electronic trap music, which is very popular is still part of that , evolution. And yes Gaga was talking of New York Scene but also as a whole, since she did also say that radio station would not want to play her music because it was too dance. Now, I am not denying that DJs and club artists helped this rise too, but even some of this DJ (as I have already mentioned) have credited Gaga for opening doors to a more accepting EDM environment.

​One DJ giving (minimal) credit to Gaga =/= the entirety of the EDM 'community' thinking Gaga is the watershed moment in it gaining mainstream popularity. Majority of proper EDM fans would never even regard Gaga's music as EDM   

The recurring problem with almost all of your threads is that they have so much uncontrolled bias and you don't look at anything with a neutral and realistic outlook, hence why they all end up as such cyclical, pointless and mundane arguments.

No offence intended obviously, everyone has their stan moment and everyone gets over it eventually  

[SEANGT 5,191]

I think it was a song that contributed to the trends. But I feel like it already started by then. Just barely, but it did. I have no evidence. But I just doubt it was the first song or even the most popular one to have that style by then.