Billboard on My Everything: "Five Hits, One Album", 'One Last Time a smash

[Arturo 40,746]

http://www.billboard.com/articles/columns/chart-beat/6546185/five-hits-one-album-the-strategy-behind-ariana-grandes-singles?source=gravity





Not One Last Time peaking at #13 (its chart run is over as it has fallen on Billboard as of last week) and selling <500,000 yet #13 peaking Do What U Want sold 1,220,000 is an underperformance. hmmmm  

Anyways, congrats on your 5th smash Ariana  

 

Ariana Grande keeps collecting hits from her sophomore album, My Everything, as "One Last Time" pushes to a new peak, No. 13, on the Billboard Hot 100 dated May 2, 2014 The song is the fifth single – and fifth smash – from the set, following "Problem" (featuring Iggy Azalea), which hit No. 2 last June; "Break Free" (featuring Zedd) (No. 4, August); "Bang Bang," with Jessie J and Nicki Minaj (No. 3, October); and "Love Me Harder," with The Weeknd (No. 7, November).

The calculated mapping out of when songs might sound best on the radio (and other platforms) isn't exclusive to My Everything. Capitol Records, for instance, considered the seasons when planning singles from Katy Perry's 2013 albumPRISM. After lead single "Roar" ruled the Hot 100 that fall, the label issued ballad "Unconditionally" (a Perry favorite) to synch with winter, similar to Republic's mindset regarding "Love Me Harder." Likewise, Perry's uptempo "Birthday" and "This Is How We Do," the fourth and fifth singles from PRISM, were targeted for summer partying, a la Grande's "Break Free."

Ultimately, "One Last Time" has joined the pantheon of hit fifth singles from enduring albums. Perhaps the two most notable? Michael Jackson's "Dirty Diana," from 1987's Bad, and Perry's "Last Friday Night (T.G.I.F.)," from 2010's Teenage Dream. Each song became the fifth Hot 100 No. 1 from the respective sets, marking the only albums ever to yield a quintet of leaders.

[Sunny 12,736]

#EqualityForSinglesThatSoldMore

 

[Caesium 6,022]

Five hits, one impersonator

 

[Arturo 40,746]

the comparison to Last Friday Night, a #1 3m+ selling 5th single  

[Diamond Heart 4,400]

One Last Time couldve done so much better if the video wasnt so awful.

[Jed 7,716]

 The only way I could rationalize that is that Ariana is in a different place in her career than Gaga is and is held to a different standard... But I still think it's bull****.

[Dorothy Gale 7,575]

DWUW peaked the same with no video. How does that make One Last Time a smash? 

[Haroon 49,685]

It was close to being the 5th top 10  Congratulations to her regardless, My Everything has been successful overall and I'm sure everyone will be welcoming her with open arms when the first single of her next album drops  With enough hype and support I think it could even debut at #1  

[Tove Lo 2,481]

One Last Time is like my most favorite song ever. It deserves even more than what it's getting. 

My Everything is also an amazing album.

[Alii 2,039]

I hated that album so much.

[Koreku 2,387]

Now all she needs to do is close the era with a ballad.

[Fiona Apple 13,006]

One Last Time couldve done so much better if the video wasnt so awful.

​Do What U Want couldve done so much better if the video wasn't so awful as well. Ow wait.... 

[Andreyw 4,285]

One Last (solo) Hit for Ariana, probably

[Pure Adrenaline 1,518]

I haven't read so much BS in a while

 

[Arturo 40,746]

DWUW peaked the same with no video. How does that make One Last Time a smash? 

​To be fair, OLT is a bit bigger on radio.
DWUW peaked at #7 on Pop radio and OLT is at #6 right now.
On Overall Radio DWUW peaked at #12 and OLT is at #11 and still growing steadily.