Lady Gaga stopped by Macy's Herald Square in New York City to launch her limited-edition collection called "Love Bravery," created in collaboration with her friend Elton John, sister Natali Germanotta, and stylist Brandon Maxwell.

"The reason we are here today is not to sell clothing," Gaga told the crowd. "This is not an Elton John, David Furnish, Lady Gaga clothing line. This is about partnering with a very generous major corporation that is using their great power to do good things and to raise money for research for physical, emotional and mental well being for people all over the world."

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She continued: "I hope that you all live today not just with clothing, but a sense of love for yourself and to remember that  the intersection of love and bravery is that you must be willing to feel the pain of someone else. I hope you are willing to get hurt and love fearlessly and relentlessly to both your neighbours and your enemies."

Twenty five percent of each purchase will benefit the Born This Way Foundation and the Elton John AIDS Foundation. Everything in the collection is under $100, with prices from $12 to $99.