I work with a lot of media companies as a marketing consultant, and I’ve always assumed that they would be tying together Joker 2 and LG7 marketing to get the most bang for their buck. They can do this a couple of ways, but they’ll either try to put the campaigns back-to-back (which is what I would probably recommend) or run them concurrently. Concurrently wouldn’t please anyone here who is hungry and wants to be fed for a long while, but it could be an absolute media blitz that would ensure huge numbers for both LG7 and Joker 2 even if only one of them is well received. There’s a world where we don’t get much until October, but when we do get something, it’s an absolute wave of promo. If they do this, you’d assume that Gaga would be EVERYWHERE: double duty on SNL, hot ones and chicken shop, back-to-back interview days, radio and mag plays, etc. It could be very exciting, but we shall see what they do from here. TBH, from what I’ve seen of the pre-COVID plans for Chromatica, they had a really impressive roll out. I’d assume they’re coming back with a sense of needing to prove something, so I expect an A+++ roll out and marketing plan.