kissmy7 109 Posted November 1, 2013 Share Posted November 1, 2013 Blockbuster's author in a recent interview with Billboard : "I was personally very impressed by Taylor Swift and what happened with (her album) "Red." It's described in the book as well. I loved the creativity in finding brand partners. You've got to admire someone who says, “Let's call Papa John's and see if we can do a pizza-and-an-album deal.†People might frown upon that and say, “Is that really the way forward?†But she's reaching a lot of customers that might not have decided to buy that album. In a way, she is solving an important problem that plagues the industry -- there are fewer record stores. We need to be more creative about getting physical albums close to consumers. I think the upcoming Lady Gaga album, released on Nov. 8, is going to be really terrific. I spoke with (her manager) Troy (Carter) about it just last week. And I think it's really fascinating what they have in store. You can see how his thinking has evolved from the "Born This Way" launch to the "ARTPOP" launch. I think it's going to be quite exciting to see how that's going to pan out. I was joking with Troy about how, if he wants to, he can bundle it with the book. He said, “Maybe the album should be the soundtrack to the book.†We're working on a good bundling strategy at the moment! Obviously Gaga needs my help! http://www.billboard.com/biz/articles/news/record-labels/5755796/author-anita-elberse-on-music-blockbusters-bundling-lady?utm_source=twitter Link to post Share on other sites More sharing options...
Truth 90 Posted November 1, 2013 Share Posted November 1, 2013 Nothing really new, but good to see their view :nails: Link to post Share on other sites More sharing options...
KaanBTW 5,244 Posted November 1, 2013 Share Posted November 1, 2013 E&D: What is the role of social media in all of this? C: It’s to maintain the conversation with the audience. A couple of weeks ago, a bunch of fans were sleeping outside the recording studioâ€â€they had been there for two weeks while she was finishing up the album. She was debating how to announce the album’s track listing, and so she had the idea to invite the fans into the studio, give them a chance to listen to all of the songs before anyone else hears them, and have them make a mural of all the songs on the walls outside the studio. The fans took pictures, which Gaga tweeted out. This wasn’t a press release, or something coming from the label or managementâ€â€this was an Instagram and Twitter experience that she had with her fans, to share her music with the world. That’s how she has always approached social media. Link to post Share on other sites More sharing options...
newtti 156 Posted November 1, 2013 Share Posted November 1, 2013 "Some partners won’t come on board for the launch but will join during the second or third single as we go on tour" Am I reaching here or...? Link to post Share on other sites More sharing options...
Bambino 24,267 Posted November 1, 2013 Share Posted November 1, 2013 Hopefully everything turns out to be good. Link to post Share on other sites More sharing options...
Echo 327 Posted November 1, 2013 Share Posted November 1, 2013 Blockbuster, I'll have to give that book a read. Link to post Share on other sites More sharing options...
GagaisHotAF 419 Posted November 1, 2013 Share Posted November 1, 2013 I wonder what the partners will be! He said like as many as BTW!!!! Probably on Grindr Link to post Share on other sites More sharing options...
Haroon 49,685 Posted November 1, 2013 Share Posted November 1, 2013 We’ll see apps as cheap as $50,000, which is a little less than what it costs to record one song, and as expensive as several millions of dollars Woah I had absolutely no idea it cost that amount to record ONE song imagine a whole album That interview was very eye opening though, and I'm glad they plan on doing a big first week but not run the well dry, and will keep promo coming through to the tour and all Link to post Share on other sites More sharing options...
GagaisHotAF 419 Posted November 1, 2013 Share Posted November 1, 2013 Omg this is what I'm in school for. Teach me Trey teach me A talent manager? Or an advertiser? Probably on Grindr Link to post Share on other sites More sharing options...
Jesse Pinkman 4,660 Posted November 2, 2013 Share Posted November 2, 2013 A talent manager? Or an advertiser? marketing, & I'm leaning towards something music industry oriented. I'm just not sure what yet :laughga: It's science, bitch Link to post Share on other sites More sharing options...
GagaisHotAF 419 Posted November 2, 2013 Share Posted November 2, 2013 marketing, & I'm leaning towards something music industry oriented. I'm just not sure what yet Thats awesome! I am thinking of minoring in marketing and maybe social media marketing at well. Probably on Grindr Link to post Share on other sites More sharing options...
Jesse Pinkman 4,660 Posted November 2, 2013 Share Posted November 2, 2013 Thats awesome! I am thinking of minoring in marketing and maybe social media marketing at well. That's really Cool! The thing I love most about marketing is how diverse it is. You can apply it any field :eek: It's science, bitch Link to post Share on other sites More sharing options...
GagaisHotAF 419 Posted November 2, 2013 Share Posted November 2, 2013 That's really Cool! The thing I love most about marketing is how diverse it is. You can apply it any field :eek: I know! I want to work in the entertainment industry. Whether acting or the business aspect. Probably on Grindr Link to post Share on other sites More sharing options...
htrllllsem 14 Posted November 2, 2013 Share Posted November 2, 2013 Another strategy: hype the **** out of this fan base :laughga: Link to post Share on other sites More sharing options...
yxi 4,999 Posted November 4, 2013 Share Posted November 4, 2013 Link to post Share on other sites More sharing options...
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