Biggest mistake during ARTPOP era?

[vmpiregrn 1,276]

3 hours ago, Ricardo said:

I still believe the biggest mistake of the ARTPOP era was not releasing the album a year earlier. EDM à la Avicii and Zedd was huge in 2011–2012. Gaga chose to go the BTW route instead of embracing EDM, and by the time ARTPOP came out, everyone was already over it. I think that's why the album was so underappreciated. It was basically like, “Oh, another pop star doing EDM" 

i’ve always agreed with this take. i think people claiming ARTPOP was “ahead of its time” sonically are doing a good bit of revisionism and looking at it through rose colored glasses. aspects of the era were ahead of its time perhaps, but not the music itself like, at all, in my opinion. and i do love the album 

[holy scheisse 23,124]

Neutering Aura in the final version 

not including Brooklyn nights on the album 

[MountainMonster 3,094]

Let’s get one thing straight. The biggest mistake was Jewels ‘N’ Drugs. 

[NemoMyName 2,433]

 

[Blackout19 16,690]

dwuw should have had a music video

[princedeeblebleble 4,047]

Featuring all those male prefomers was such a bad choice along with destroying Auras vocals compared to the demo she leaked when it comes to the album itself. And I agree with some who say it came a year too late, if it came at the intended time it would have been far better received and fresh, but at that point the EDM wave was kinda withering down. 

I also didn't get the disappearing act for a few months, but I guess she had to gather her points to be able to move forward witn the era after her manager dropped her. Overall i feel like all that kinda went wrong was more the management rather than her poor choices, because she was doing all she could to make it grande and gr8!

[nATAH 59,867]

the biggest mistake of the era was the management and even they knew they f*cked up so they randomly jumped shipped and left her to drown after ruining it all

i think venus would have tanked at the time but at least it would still be a celebrated single today instead of the stain that is DWUW because they made her chase a hit

[Bronco 29,847]

The biggest mistake was having a concept she could never really explain. 

If you're trying to make a commercial release, the concept needs to be accessible or the music does to really have a chance of landing with the GP. 

Aura would have potentially given the era a better start with the GP - it sets up the concept of the album way more than Applause did. And it was the kind of "weird" the GP had accepted with Gaga. Gaga's instincts were bang on wanting it as the lead imo. 

Aura followed by ARTPOP as a promo release before Venus would have really helped have a clear and concise storytelling for the album roll out.

[gagzus 28,018]

besides the obvious with that man. I think she should've stuck with the Disney princess in a rave concept. She could easily get away with that now.

But honestly Troy Carter when I catch you!

[Starmie25 23,106]

51 minutes ago, princedeeblebleble said:

but at that point the EDM wave was kinda withering down. 

But it wasn't though 

[crazygato 620]

What many don’t realize is that a lot of the problems with ARTPOP were the results of the messy BTW era. BTW sold a lot because it was preceded by TFM. Then compare ARTPOP and BTW. Most don’t want to admit that BTW kind of tarnished her in a way. So it made people a little reluctant in her next era. Messy single releases, herr image becoming weirder to the point of predictability, her trying top herself/ fabricating controversial moments etc. Too much in such a short period of time.
With ARTPOP, you can tell the music was more mainstream and accessible than BTW. They were trying to do damage control. That’s fine. But she still kept the “look at me I’m so kooky” act going and talking about an underdeveloped idea (ARTPOP) as if it was a masterpiece. Very pretentious.
 

I personally saw more people (non-fans)enjoy the ARTPOP singles than the BTW singles. Maybe she should have toned down her image a bit and gone down the more natural and se xy siren look she did at some point. With the light brown Aphrodite hair. Maybe even a different album title like “AURA” or “ADRENALINE”. Promote it as a personal album about living as a woman “behind the aura of fame”. A bit feminist, a bit outrageous. The singles could be: 

GUY 

Applause 

Do What U Want ft. Christina 

MANicURE 

Gypsy 

[River 130,169]

Releasing ARTPOP

[Lucas 32,149]

The album being so bad and extremely uncohesive...