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Apple Music Is Doubling Penalties For Fake Streams


RAMROD
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RAMROD

Apple Music is doubling its penalties to content providers who are caught engaging in streaming fraud, the service confirms to The Hollywood Reporter, in a move that the platform's chief Oliver Schusser says reflect's Apple Music's goals of outright ending streaming fraud on the platform.

Schusser, who also oversees Sports, tells THR that even with a fraud stream rate of less than half a percent, the platform had identified and demonetized as many as 2 billion fraudulent streams last year, which according to a royalty calculator from the law firm Manatt Phelps & Phillips, represents nearly $17 million in royalties that would've been taken from legitimate artists.

Apple Music introduced fraud penalties back in 2022, where along with demonetizing the illegitimate streams themselves, the company employed a sliding scale of fining fraudsters a fee calculated on what would’ve been royalties. The fee started at 5 percent and capped at 25 percent. Starting Sunday, all those figures double, from 10 percent to a cap of 50 percent. In layman’s terms, if you engage in streaming fraud amounting to say, $1 million, you’d be fined a maximum $500,000.

The move comes amid a major proliferation of AI music on streaming services. Earlier this week, the French streaming service Deezer reported that it’s now seeing 60,000 AI songs uploaded on the platform every day, which represents 39 percent of all daily uploads delivered on the service. It’s empowered fraud significantly with as much as 85 percent of the streams on AI songs on the platform being fraudulent, Deezer said.

https://www.hollywoodreporter.com/t/apple-music/

(ノ◕ヮ◕)ノ✧*:・゚ Te pido bendigas esta música y la hagas santa (*´艸`*) ♡♡♡
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LOVEDRUG

A certain military-themed fandom is going to be distraught :laughga:

Edited by LOVEDRUG
"through all the tears and all the lies, i'm gonna dance until i feel alright"
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Economy

We need to get serious about it including for music

 

I dont believe half the numbers i see. I get many millions of ppl own streaming services but the total number of streams we see, ppl would have to be listening to music like 24/7

 

Clearly theres a lot of inflated numbers

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elsamars

That’s amazing. People will buy fake streams for the artists they want to sabotage.

a wolf in sheep’s clothing is deadlier than an honest foe
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Charmi3
44 minutes ago, RAMROD said:

The move comes amid a major proliferation of AI music on streaming services. Earlier this week, the French streaming service Deezer reported that it’s now seeing 60,000 AI songs uploaded on the platform every day, which represents 39 percent of all daily uploads delivered on the service. It’s empowered fraud significantly with as much as 85 percent of the streams on AI songs on the platform being fraudulent, Deezer said.

This is actually sickening in the bad way

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