Justin Bieber scored a seven-figure deal to headline Coachella

[TaylorSwift 162,886]

Justin Bieber scored a seven-figure deal to headline Coachella — all without an agent, Rolling Stone has learned. The musician, who was announced as a headliner Monday night, worked “directly” with festival promoter Goldenvoice to negotiate the terms of his slot.

“It’s a groundbreaking move for a headliner, and it’s something he built entirely on his own,” a source close to Bieber tells Rolling Stone. “Between headlining Coachella and the success of Swag, it’s clear this is the start of an exciting new era for Justin — one where he’s fully in the driver’s seat.”

An insider pegs Bieber’s fee at north of $10 million for the two weekends — $5 million per weekend — a figure that’s in line with previous payouts for a topline Coachella performer. However, Bieber won’t have to siphon off an agency commission. (Goldenvoice parent company AEG has been Bieber’s touring partner for the entirety of his career. A rep for Goldenvoice did not immediately respond to Rolling Stone‘s request for comment on the fee.)

Bieber’s Coachella set will mark his first performance in the United States since 2022’s Justice World Tour. “Bieber is an unshakeable artist who has stood up against the grain and fought for his independence,” the source adds. “His 2026 Coachella performance won’t just be a headlining set, but a once-in-a-generation spectacle from a once-in-a-generation pop icon.”

Bieber’s return to the stage comes after the release of his Swag I and II albums. The Swag project landed at Number 4 on this week’s Billboard 200, following Bieber’s release of Swag II. According to Luminate, the two Swag albums were tallied as a “reissue,” or one combined project. 

“It was the label’s idea to combine the albums,” an industry insider reveals. “Justin and his team wanted a second album right away and were gunning for a Number One. It was a brilliant move in that it protected Justin”.

“Justin Bieber and his team are the driving forces behind both albums and their rollouts,”  and Bieber had “100% creative freedom” on Swag. “ source

[JustTea 6,965]

10 000 000 has eight figures tho, no? 

[Lucas 31,333]

Is he even a good performer?... I think I've never seen a single performance of him, and with all the stories about him lately it seems like he's doing music again only because of financial trouble

[Sepsami 21,007]

9 minutes ago, Lucas said:

Is he even a good performer?... I think I've never seen a single performance of him, and with all the stories about him lately it seems like he's doing music again only because of financial trouble

He is if he wants to be, he's like Rihanna. Huge catalogue if hits with very wide appeal, able to do choreo and sing really well. The effort is just not always there. 

[LG2008 6,312]

They better get a little effort from him if they are paying him that much, because if he's going to perform like the recent years... they wasted their money 

Edited September 17, 2025 by LG2008