Is The Dead Dance extending/relaunching MAYHEM era, closing it, or starting a new era

[gagzus 16,037]

31 minutes ago, Ladle Ghoulash said:

Not to be this person, but filming wrapped about a month before the tour and came out 8 months after the era was over lol. IMO that’s very different than TDD being both thematically and aesthetically similar as well as coming out during the tour. 

They filmed her performing while on tour and used it in the film though (Ally’s tour) so TECHNICALLY not. But yeah it’s different. 
But what I basically meant with my initial post is, it’s not a continuation of Mayhem (I don’t think anyway)

[Ladle Ghoulash 25,856]

31 minutes ago, SOON said:

In the age of streaming when you listen to the album, you’re pretty much done with it. You either like it and keep on listening to it or not. Mayhem had much more potential than just DWAS or Abra, and a typical streamer isn’t gonna continue streaming it if she doesnt follow up with a new single or a mv

 

But we also have to keep in my mind that eras tour started as a tour for midnights then came TTPD. So she literally didnt have to do all that. That’s why I’m saying Gaga should’ve released at least one more single and dead dance while the tour is ongoing, and use the tour as a promo, like taylor did

MVs are declining in popularity and are generally fairly expensive to make, so in the age of streaming, record labels’ logic is again the opposite of what you’re saying: labels will usually only bother to throw money behind a song if it seems to be picking up steam on its own to capitalize on its existing popularity and not the other way around. 

Edited Sunday at 11:24 PM by Ladle Ghoulash

[StrawberryBlond 14,891]

Extending the era. It's clearly going to be a Halloween themed song so it's being released at this time to benefit from spooky season. The hopeful success of that will act as a springboard for a continuation of Mayhem single releases. I'd like GoE to be released in the winter season next, so The Dead Dance will be a good palette cleanser for that. Wishful thinking and all, but I can dream. 

[ALGAYDO 32,745]

10 hours ago, Controversiaga said:

Okay hold my hand and chromatica

both blood pop . Two separate projects 

She included Hold My Ham on the Japanese edition of Chromatica tho 

[Controversiaga 11,381]

10 minutes ago, ALGAYDO said:

She included Hold My Ham on the Japanese edition of Chromatica tho 

That is fckn sick and twisted of her

[ALGAYDO 32,745]

Just now, Controversiaga said:

That is fckn sick and twisted of her

She loves fcking with us 

[LordByron28 1,091]

10 hours ago, Controversiaga said:

Okay hold my hand and chromatica

both blood pop . Two separate projects 

Top Gun:Maverick was originally planned to release at the end of 2020 before the pandemic happened. Leaked plans indicate that originally there were going to be three Chromatica singles and then closing out the era with Hold My Hand. The era was going to have a bunch of promo tours like Coachella, Mexico, Copacabana, Singapore, etc. with the tour happening Summer 2021. Seems like most of the marketing and ideas planned for Chromatica went into Mayhem. 
 

With that said, I personally hope for a Mayhem extension ep releasing with TDD being the lead. I do think TDD was recorded and originally intended for Mayhem but was chosen for Wednesday instead. Dream scenario would be TDD being lead for Mayhem companion EP. Companion EP gets announced during The Grammy’s with the second single releasing. Companion EP releases on the one year anniversary of Mayhem. Mayhem Ball 2.0 is a Chromatica length stadium tour. Mayhem remix album on the same level as Dawn of Chromatica releases September 2026 with the first single releasing late May/Early June being Vanish Into You with someone featured on it. One more original song is released with the remix album drop and is used to promote her tour film.