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New Coachella billboard : 'MAYHEM will save you'


monketsharona
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it really is something that a font can take people away from the excitement that should be felt instead when seeing these billboards... sometimes it is really hard to understand you guys

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nATAH
13 minutes ago, Julez said:

it really is something that a font can take people away from the excitement that should be felt instead when seeing these billboards... sometimes it is really hard to understand you guys

I mean this one is just objectively bad and knowing a "qualified" designer got paid to do such a bad job is irritating to see...

mother, what must i do?
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Ladle Ghoulash
25 minutes ago, Savage said:

I really think it’s intentionally 50s/60s vibes with the font!

Nah, it’s the pending litigation from the California surf company 

We have forgotten our public MANNERS
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Ladle Ghoulash
22 minutes ago, Julez said:

it really is something that a font can take people away from the excitement that should be felt instead when seeing these billboards... sometimes it is really hard to understand you guys

This just in: it is apparently impossible to simultaneously be critical of sloppy graphic design while also being very excited about Gaga headlining Coachella  

We have forgotten our public MANNERS
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Ladle Ghoulash

Also: why doesn’t she just use the gothic MAYHEM logo font with the inverted ‘A’ 

952e788ae2b50f8a08747adab48f4dce4a051979

Edited by Ladle Ghoulash
We have forgotten our public MANNERS
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Windowlicker
2 minutes ago, Ladle Ghoulash said:

Also: why doesn’t she just use the gothic MAYHEM logo font with the inverted ‘A’ 

952e788ae2b50f8a08747adab48f4dce4a051979

Because it has nothing to do with the aesthetic she's going for on these billboards.

jesus-billboard-seen-from-i-93-heading-n

Edited by Windowlicker
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JudgeJoanne
31 minutes ago, Julez said:

it really is something that a font can take people away from the excitement that should be felt instead when seeing these billboards... sometimes it is really hard to understand you guys

It literally affects the messaging. People spend all kinds of money getting the colors, fonts, etc. just right because these things communicate something about what is being advertised and psychologically influence people's perception. 

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MountainMonster

I like it. Way to serve, our low budget qween. She’s getting Interscope’s money’s worth out of those Abra looks. 

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