Apple rejects proposal to end DEI programs

[Jill 31,812]

Apple shareholders on Tuesday rejected a request to abolish its Inclusion & Diversity program, signaling that investors still see value in the company’s diversity programs.

The proposal, submitted by the National Center for Public Policy Research, was voted down at Apple’s annual shareholder meeting.

The proposal pushed Apple to cease its diversity, equity and inclusion, or DEI, and it cited CNBC reporting that found companies such as Alphabet, Meta, Microsoft and Zoom were rolling back their diversity programs. It requested that Apple get rid of its program, policies, department and goals, contending that diversity programs may discriminate and that the compliance risk threatens Apple’s bottom line.

“The risks to Apple stemming from continuing to push these divisive and value-destroying agendas is only increasing in light of President Trump’s recent executive order focusing the Department of Justice on rooting out illegal discrimination being carried out in the name of DEI,” NCPPR Executive Director Stefan Padfield said at the meeting. “The vibe shift is clear. DEI is out, and merit is in.”

Apple opposed the measure, saying it’s already compliant with employment laws and that the proposal inappropriately seeks to micromanage the company’s programs.

“Our strength has always come from hiring the very best people and then providing a culture of collaboration, one where people with diverse backgrounds and perspectives come together to innovate and create something magical for our users,” Apple CEO Tim Cook said.

Despite opposing the measure, Cook did warn that the legal landscape around diversity issues may force Apple to make changes.

Source: https://www.cnbc.com/2025/02/25/apple-annual-shareholder-meeting-2025-.html

[bionic 50,111]

rare apple W

[JGD 12,101]

common apple W

[Jill 31,812]

neutral apple W

[Lextyr97 20,837]

I guess this somewhat offsets that donation Mr. Cook made. Hm

[Lippoutou 4,659]

Super effective Apple W!

The opposing incels fainted...

[weed 79,287]

Even though Tim/Apple made a donation, I love that. Same with Costco pushing back, I love that for them.

[Pennywise 36,080]

No corporation should ever be trusted again. Did y’all forget how they were (and are) sucking up to trump? This means nothing. 

[BUtterfield 8 41,850]

9 minutes ago, Pennywise said:

No corporation should ever be trusted again. Did y’all forget how they were (and are) sucking up to trump? This means nothing. 

True 

[27monster27 16,053]

1 hour ago, bionic said:

rare apple W

 

1 hour ago, JGD said:

common apple W

 

58 minutes ago, Jill said:

neutral apple W

 

51 minutes ago, Lippoutou said:

Super effective Apple W!

The opposing incels fainted...

 

[AsleepOnTheCeiling 6,998]

17 minutes ago, Pennywise said:

No corporation should ever be trusted again. Did y’all forget how they were (and are) sucking up to trump? This means nothing. 

I don't think we should have ever trusted corporations in the first place. But also, can you completely blame them? Bud Light went back on the Dylan Mulvaney ad because of the decreased sales following the ad. Target went back on Pride celebrations when their sales dropped too. And then people were surprised and hurt that they followed that signalling with the DEI rollbacks. 

 

People say to vote with their wallets and then don't. Republicans did though. With Target and with Bud Light. Companies exist first and foremost to generate money (and thus jobs) and it's impossible for them to exist if they're being boycotted effectively. Democrats say their representatives are people of words and not actions but maybe that is an accurate representation of Democrats as a whole. We would not be where we are today if Democrats as a whole weren't so toothless. 

[LateToCult 42,132]

1 hour ago, bionic said:

rare apple W

 

1 hour ago, JGD said:

common apple W

 

1 hour ago, Jill said:

neutral apple W

A Galaxy, iPhone, and Jitterbug user walk into a bar…

[Controversiaga 17,050]

1 hour ago, weed said:

Even though Tim/Apple made a donation, I love that. Same with Costco pushing back, I love that for them.

The donation was from Tim- not on behalf of the company.

It is rather contradictory of Tim to be the ceo of a DEI inclusive company- but then personally donate to trump .

[Horny Chicken 11,125]

1 hour ago, Jill said:

Apple CEO Tim Cook said.

Home essentials

[Pennywise 36,080]

 

1 hour ago, TortureMeOnReplay said:

With Target and with Bud Light. Companies exist first and foremost to generate money (and thus jobs) and it's impossible for them to exist if they're being boycotted effectively

This is true. I never actually "expected" any better--I've been telling people for years now that while I understand any representation under capitalism is dependent on profit, it is still better than the alternative, which is, at best, obscurity. 

1 hour ago, TortureMeOnReplay said:

We would not be where we are today if Democrats as a whole weren't so toothless. 

Ultimately, this is what led to another Trump presidency. They may try to shift blame to literally anything else, but the only fault lies with the DNC. I see people blaming voters, but that's unsurprising, and a very American thing to do: people here are "fans" of politicians, they don't seem to understand that politicians exist to serve you, you do not exist to vote them into power. I wanna bash people over the head with the concept of "public servants" sometimes.