Mastercard x Gaga: Abracadabra MV + Grammys ad

[dit 46,029]

Mastercard just followed Gaga and there is a rumor that they sponsored the music video for Abra which would explain the Grammy's mv premier just like how they did with SZA's good Days" and Zedd's mv a while back too. It's a good sponsorship deal since Mastercard commercials featured Good Days by SZA a lot which went on to become a hit. Not saying Abra will be a hit too but it's a good partnership unlike some of her corporate deals during Chromatica tbh!

https://x.com/ladygaganownet/status/1885061164096204844

Edited 7 hours ago by dit

[MDevacelli 1,501]

https://www.instagram.com/mastercard

Last year they did a campaign with SZA and released an exclusive performance during the Grammy commercials. 

Edited 7 hours ago by MDevacelli

[Killa 16,140]

Nothing Will beat the lg screen After that super dramatic scene though

 

[GregJA 4,991]

Just in time to allow Little Monsters to rack up Mastercard debt on new MAYHEM Merch 

[Jill 27,680]

1 minute ago, Killa said:

Nothing Will beat the lg screen After that super dramatic scene though

 

Life's Good™

[Nutella 4,133]

Ad-racadabra 💳

[The Ew from Judas 744]

Never leave the mayhem without it 

[Jill 27,680]

OR Gaga's in debt and they resorted to unorthodox methods to make her repay them

[dit 46,029]

the ONLY backfire this may cause is that with the Trump admin there is a lot of attention on credit card interest caps and also there was a very scary statistic about how credit card debt has hit an all time high in the US more recently with more ppl than ever ONLY being able to pay their minimum payment instead of full amount owing so ppl may not like it but we will NEVER face a huge ad backlash like her Nurtec ad. Now THAT was wild  

[Bradley 57,842]

Hopefully this means there's more budget for the fourth video?

I think we'll get another single at Coachella tbh. It's a good chance to keep the momentum going.

[bionic 44,724]

Our corporate capitalist queen taking sponsorships and product endorsements left right and centre! Get your bag mother! 

[River 107,396]

Mastercard, just say abracadabra and your money will go *poof*

[Vicixs 3,385]

I can’t tell if this means the MV will be low budget Ala SL or high budget and poorly executed

[dollardays 3,385]

Ofc some people here were calling her dumb for not releasing the single on friday, as if these things are not part of a bigger deal 

[TheFriend 1,865]

Oh my god Visa fans will be mad