Interscope boss describes LG7 as spectacular

[Delulu Rogers 6,907]

1 hour ago, Monet said:

Well, they teased the spectacular music, which is what the fans were asking Gaga for years, right? They wanted pop music, dark pop music in top of that, and she delivered. No one promised an spectacular promotion with multiple public appearances and dozens of interviews and performances.

Well it was heavily implied that we would get that considering she and her team have teased us all year long. She said « a lot » more is coming and her team said they treat singles like album rollouts, not to mention that went on and on about how much content chromatica era was supposed to have 

[Delulu Rogers 6,907]

21 minutes ago, BeyonkaAte said:

do y'all hear yourselves ?? like do you really think this is a normal response to your fav artist releasing the first bit of pop music in 4 years ? caring more about chart performance and promo than the actual quality of the music ? plsssss this fandom is cooked

Do you hear yourself? First bit if pop music in 4.5 years and it’s a problem if some fans are disappointed that’s she dropped the song and dipped? She’s known for her performances, fashion, eras etc and it’s appreciated when that accompanies the music. When it doesn’t, of course fans will get disappointed and question what’s going on considering she always pushes her other projects all the time. The lead for L4S got more promo than her lead for her long awaited album. Of course fans are going to be upset, especially coming off the chromatica era and her teasing us all year long. 

 

[Bronco 5,687]

2 hours ago, mamo said:

Gaga has always been known for her avant-garde, maximalist approach to pop music. Up until Chromatica, each of her album and single releases was characterized by bold, extensive rollouts and high-energy promotion.

Gaga's been known for chaotic rollouts and cancelled plans for 11 years. Not extensive rollouts up until Chromatica. No era has gone to plan since Do What U Want's music video. 

[Fck I luv Art 883]

Well honestly idk what Gaga's team and Interscope wants to do but I don't care as long as the music is good and the music is actually really good 

I think that "Disease" could easily get good recognition by GP and that's why the critics love it and we do the same. 

[VTV 12,472]

LG7 is not for the charts. Its for the fans and Gaga

[tyler k 4,734]

yall are insufferable wow 

[TortureMeOnReplay 5,784]

3 hours ago, atemybrain said:

I normally would think we were being delusional saying that Disease is only a buzz single, but the only thing tripping me up is her original post from Venice calling it “LG7 first single” instead of “lead single.” I usually wouldn’t look too hard into it with Gaga, but she has been SO CRYPTIC so far this year with all of her wording and teasing. I just don’t even know what to think anymore. 

She called PI and SL first single too

[tylerjs 5,422]

Clearly yall feel differently but i don’t care about lack of promo at all. It’s music, not a product. Gaga is nearing billionaire status and doesn’t need or want the money. I just want her to create real art that speaks to her and makes her happy. She could drop the album rn and never acknowledge it again and I’d be fine, because I know she loves it and is proud of it. It makes me feel more connected to her even, more like she’s still some indie newcomer that people don’t know. I love having Gaga to ourselves tbh

[zerojk 4,819]

I swear I read this same comment before every album launch by some random in the industry, I'm not saying it won't be true, I am certain it will be great, I will just say lower your expectations and you will be surprised positively

[Awakened M 2,909]

4 hours ago, Quentin said:

it's only a joke

Who cares?! He's hot! 

[Auther 22,061]

So then give her the budget. Where is the marketing?

[Bling 31,039]

I would like to see it.

[Juanlittlem 41,504]

Gaga part of the article in the following spoiler

Spoiler

Janick’s other big project of the moment is Lady Gaga. The superstar singer, née Stefani Germanotta, is about to release new music for the first time in four years and has, like Dre and Snoop, come to the studio to meet with Interscope executives. This time, there’s a nervous energy in the packed room. More chairs are brought out. Someone walks by holding a paper cup filled with lemon slices, assembling a series of beverages for Gaga.

Now 38, she has been with Interscope since the Iovine days, and has formed a close relationship with Janick. In a statement to the FT, she described him as “an incredible partner and trusted friend. His understanding of culture and how to support new artists is the best in the industry. I feel lucky to have him in my corner.” 

Gaga arrives dressed in a long black coat and heeled boots (it’s sunny and 30C in Los Angeles) and greets the room, giving hugs to Grainge and a few others. On the screen are meticulous plans for rolling out all kinds of things that I’ve agreed not to write about. Some have since been announced: a song with Bruno Mars and a surprise album she made to accompany the new Joker film that she starred in. They play the song, called “Die With A Smile”.

“That’s a song that is a hit, in any decade,” Janick says when it finishes, the most animated I’ve seen him. “There should be [YouTube] shorts of wanting to be next to somebody dying with a smile. It should be in TikToks of people singing with a cigarette in their mouth, there’s so much . . . We have a really robust plan.” Janick has a “PhD in YouTube” according to Lyor Cohen, a longtime music exec who is head of music on the platform.

Gaga is another Interscope artist who has shaped the zeitgeist. In the 2010s she combined Taylor Swift-like sales with a countercultural edge. The year she first rocketed to fame, she showed up at the MTV Video Music Awards in a dress made entirely of raw beef. In the process, she inspired a legion of devoted fans, who she christened her “little monsters”. In a passing of the baton of sorts, Gaga has offered her mentorship to Eilish, noting how she struggled to find an older woman in the industry to look to in charting her own path.

But this meeting is part of a comeback mission. And Janick, in his understated way, acts as both coach and cheerleader to Gaga. “She told me she was making a lot of music but just wanted to wait for the right time,” Janick explains to the team. “I got to hear the music and it was spectacular.”

Over the next few months the grand plan will have extremely mixed results. Janick was right about “Die With A Smile”. The dramatic ballad caught fire, topping the charts in 17 countries including the US, where it became the longest-reigning hit of the year. But another key piece of the strategy fared badly. Janick had suggested that Gaga, an Oscar-nominated actress, could receive another nomination for her role in Joker: Folie à Deux. When the movie landed two months later, it bombed badly with both audiences and reviewers. “Even Lady Gaga can’t save this movie,” wrote Slate’s film critic. Despite positive reviews, the album’s fate was sealed.

It’s a decent case study for the precarious nature of the music business. Nothing is guaranteed, no matter the track record of your artist, or your executives. “If change is uncomfortable for you, if you like gripping on to the status quo and protecting something . . . you’ll be spat out of the industry,” says Cohen. “But if you’re a person that enjoys when the machinery grinds and sparks are flying . . . ” Janick, he suggests, is such a person.

It’s a tense time for the industry. The music-streaming growth spurt has finally stalled. Artists are able to build their own fanbases on TikTok, further tilting the power towards themselves and away from the labels. Yet Janick is convinced they are needed more than ever. “If an artist wants to do it on their own, they think they can do it alone, God bless, you know?” But in his view there is usually a ceiling to what an artist can do on their own. His job is to help them break through that ceiling.

[Economy 46,963]

6 hours ago, Mr S said:

The Disease performance is disappointing but I actually do trust the process. I believe they will go hard with the next single. Disease is for the fans, hence the early release 

If the rumours about The Weeknd are true, I believe theyd go hard on that single and id imagine it would be the 2nd single

[SlaeUrAnus 15,551]

So promote it