Why Delayed Video Could Be Good Thing

[Economy 47,189]

It looks like Gaga is going really dark woth the visuals... maybe even creepy and slightly gory

 

If its intense its a bit harder for GP to digest and maybe even prone to getting criticism as too weird etc

 

But if Gaga releases within just a few days of Halloween it will fit the mood better and perhaps receive better reption!

 

Meanwhile MV are not as critical to promoting a song as in 2010 so a delay of a few days is not likely to be a huge issue

[Louvre 934]

I actually also agree that it could be a good think promotional-wise. I remember that account on twitter @hasitleaked posted some of interscope's feelings towards chromatica (these tweets have since been deleted, they were asked to be taken down quickly) and they said that the label had wished that chromatica had more longevity "the way billie eilishes music does" I think that releasing the video a bit later actually really helps the longevity of a song because it makes the party of a new release feel a lot longer. Hopefully the video is as banger as the song is and people will feel happy towards Disease for a long time, I believe that is the best way to have a song/era with longevity. 

[Ladle Ghoulash 16,460]

Releasing it either the day before or on Halloween would genuinely be a serve 

[VTV 12,729]

or maybe there never was a video

The MV is the herpes we got along the way

[Trxstan 1,583]

I always assumed it was a charting thing, like week 1 the song alone garners enough hype to have high streaming numbers, and then maybe week two when the numbers could potentially dip after the novelty is gone, the mv is released to reignite interest 

[NewUsername 11,004]

2 minutes ago, Trxstan said:

I always assumed it was a charting thing, like week 1 the song alone garners enough hype to have high streaming numbers, and then maybe week two when the numbers could potentially dip after the novelty is gone, the mv is released to reignite interest 

Exactly. At least that’s the way it was done some years ago.

[OliviaRodrigoStan 4,384]

My assumption is that they are allowing for the audience to do their own fan edits first, on Tik Tok, before they drop the video on Halloween. So that when it drops, it already has a bunch of tiktoks from the audience, using the sound. 

[Economy 47,189]

9 minutes ago, OliviaRodrigoStan said:

My assumption is that they are allowing for the audience to do their own fan edits first, on Tik Tok, before they drop the video on Halloween. So that when it drops, it already has a bunch of tiktoks from the audience, using the sound. 

Interesting theory. Dunno if its it or not but i didnt think of it

[Economy 47,189]

26 minutes ago, Ladle Ghoulash said:

Releasing it either the day before or on Halloween would genuinely be a serve 

I feel like before would make more sense. Create a little hype based on coming event (halloween)

 

If its its just on the day of, i feel it wont allow as much time for impact

 

In fact I was hoping by Monday theyd release it

[nATAH 42,776]

12 minutes ago, OliviaRodrigoStan said:

My assumption is that they are allowing for the audience to do their own fan edits first, on Tik Tok, before they drop the video on Halloween. So that when it drops, it already has a bunch of tiktoks from the audience, using the sound. 

and then come the music video edits yuppppp and the beauty gurus recreating looks from the video

[Jase 13,043]

I want a whole ass mini horror movie if they are planning a Halloween release  

[River 105,730]

to maintain stability, the promotion is spread through a couple of weeks and not one weekend, that's why the physical release is not out yet, first digital, the physical to boost the song.

[Massive Monster 4,805]

I think it's great that we are able to talk about the actual song first without visuals. 

It's an amazing listening experience and all the reactions I have seen agree...

Seeing people's jaw literally drop and have goosebumps ! I myself was shocked and so happy. 

It's also fun imagining a music video, a choreo and outfits.

The song is just THAT GOOD. A huge confident flex from Gaga.

[LIKELADYAGAGA 4,080]

Yeah I'm all for promo that's spread out. I think the MV is so good they want to give it its own MOMENT.

[27monster27 11,314]

I'm gonna reiterate what I said in the other thread in that Lady Gaga in 2011 - 2013 was right about release timing. More time between the song and the video allows for the visuals to be moments in pop culture due to increased time for the song and hype. I'm okay with a little bit of a delay.