Interscope: "We treated DWAS like an album rollout not just a single"

[Starmie25 15,531]

Am I the only one who thinks they're actually doing great job promoting this collab. I honestly don't understand the full essays acting like nothing has been done for DWAS promotion.

It's got a ton of playlists on streaming and tiktok what more you want? A televised performance on Seth Meyers? Spammed on radio 24/7 till people start to h8 it ?

Edited September 14, 2024 by Starmie25

[River 108,182]

10 minutes ago, Economy said:

Tbh i still dont understand what this big promotion is. Other than a few billboard signs in the US and spotify TTHs i dont see anything that screams promotion

sometimes, the promo is made by the love people give to the song, it's a smash hit without a promo and this is what interscoop wanted, less job, but big success.

It's laziness at it's finestt and we're so here for it to happen for LG7

promo with a smile, but from the couch at home.

[Economy 48,154]

2 minutes ago, River said:

sometimes, the promo is made by the love people give to the song, it's a smash hit without a promo and this is what interscoop wanted, less job, but big success.

It's laziness at it's finestt and we're so here for it to happen for LG7

promo with a smile, but from the couch at home.

I dont have a problem with a song managing to do well with minimal promo. I mean better if it managed on its own

 

Im just saying. They make it sound like they did a bunch of promo for this song when it appears they did almost nothing

[Economy 48,154]

6 minutes ago, Starmie25 said:

Am I the only one who thinks they're actually doing great job promoting this collab. I honestly don't understand the full essays acting like nothing has been done for DWAS promotion.

It's got a ton of playlists on streaming and tiktok what more you want? A televised performance on Seth Meyers? 

Uploaded official performance on youtube? VMAs? Radio deal? Ads?

 

Pick any of the above and more. They dont have to do all of them but do something other than a couple playlists if ur gonna say this was album level rollout 

 

Like yeah they did playlists which is better than nothing but this interview makes it seem like so much grandiose promo was done for it when in fact its been super minimal

Edited September 14, 2024 by Economy

[TimotheeChalamet 5,278]

37 minutes ago, Maarck said:

 

What I don't understand is why if a big promotion has been planned, then I've never heard it on the radio? Why didn't they do live performances, hosted on TV, etc. anymore? Interscope always has problems broadcasting Gaga's singles on the radio and I don't understand why. At least from me in Italy, I don't know in the rest of the world. The same thing had happened for Shallow at the time of its huge success. Too bad.

I heard it on the radio quite some times in Italy, but I agree with the lack of televised/visual promo, which was one of Gaga's best moves

[Mon trou en plume 4]

Sounds like a boss trying to get credit for hiring a good employe...

interscope gurl get to work, even The Cure had more promo 

[Stef 61,584]

reading back on this article is funny because  it basically just reads like a bunch of executives patting each other on the back for what was quite literally an organic success fully fuelled by the talent of Gaga and bruno exclusively  

 

the playlist push didn’t even properly happen until week 2 when it became clear the song was gonna get big

Edited September 14, 2024 by Stef

[Ziggy 10,876]

On 9/13/2024 at 12:15 PM, Stef said:

I loved reading this so much, but this part confused me. 

Surely the logical thing, if this was truly the intent, would have been to upload the professional recording a few days into the first tracking week, or even the second??

Maybe it will still come! 

Nah bc that would canablize the video

Edited September 14, 2024 by Ziggy

[Mr S 8,444]

They better do all this for LG7...

[Luna Lovegood 24,187]

"We treated DWAS like an album rollout not just a single"

[princedeeblebleble 919]

Yea, they gave so many radio interviews and promo articles, and daily live appearances to promote it, slay Interscope! You worked so hard 

[Brooke Hoegan 1,018]

On 9/14/2024 at 8:42 AM, Economy said:

But back to the original question... what did they do for this single exactly?

Nothing remarkable, really... I read all that and I'm left with a feeling I wasted my time and still don't know what they actually did

The man is avoiding answering simple questions, somehow like Trump during the debate. Besides doing out-of-home ads (which is a standard?) and getting them to perform together (which is still more Gaga/Bruno hard work?) they did what? Playlists, calls and emails (another standards)?

If this is what we're getting for LG7 promo campaign, we're fukced

[juicyjuicy 1,931]

On 9/14/2024 at 3:03 AM, dit said:

I am tired of interscope doing things ALL good record labels do for every song of their artists as some big game changing thing. They FINALLY treated a Gaga single well...does that really deserve our praise for them? Idk...it feels like they just finally did their job. 

THIS! Like nothing they've done is extraordinary. If anything, I don't feel like they've done enough or that much. I understand there was a lot of coordination between two labels, but that's more the logistics, rather than the actual strategy itself that is commendable. I think they really need to visit their old school tactics and relook at what a lead single / album launch in 2024-25 should look like - for Gaga - a legend.

[doraemon 955]

[Monstermilo 3,993]

girl this songs only doing good cuz bruno has a huge fan base and we little monsters are streaming the **** out of it 

interscopes barely done **** - THEY SHOULD BE USING PAYOLA LIKE HER PEERS ON RADIO LOL