Is pop more calculated than we think?

[TMM90 2,868]

3 hours ago, Didymus said:

She signed what is known as a 360 contract. It basically means the label agrees to market and support the **** out of you, while also demanding pretty much all of your revenue. This is why Gaga went broke while on tour. She made literally zero money from her digital sales, performing, merch,.., Interscope took all of it, she signed all of it away in exchange for promotion.

I would say she was pretty safe because her business savvy father made sure the contract was renegotiable etc. If you get famous, the label can't afford to lose you. But it was still a massive gamble. Essentially you artificially shoot yourself to stardom to then hope you become a big enough name to bargain your way out of an Ursula deal. Kesha failed to become big enough to do this, with all the consequences we know.

Fun fact: The first artists under the 360 contract were the Pussycat Dolls.

Edited 1 hour ago by TMM90

[killme89 657]

Pop has always been calculated that’s why it’s pop.