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Dior names Rosalía as global ambassador


Teletubby
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Teletubby

The Spanish music star has been named as Dior’s latest global ambassador and is celebrating her new role with her first advertising campaign for the French fashion house. She appears in new ads for the Lady Dior handbag shot by U.S. photographer Collier Schorr.

“I immediately fell in love with Rosalía’s music. I then looked deeper into her work and was truly struck by her dedication as both a musician and producer,” said Maria Grazia Chiuri, creative director of womenswear at Dior. “I was especially fascinated by how this young artist was able to reinterpret and reactivate the sounds and clothing associated with flamenco, transposing them to a more modern and contemporary framework,” she said.

The campaign shows Rosalía holding the iconic Lady Dior bag, with some pictures featuring a black and white filter on top. The Lady Dior bag, originally called the Chouchou, debuted in 1995 and was soon named after Princess Diana, as the bag's name pays homage to Diana's original title, Lady Diana Spencer.LADY-DIOR-CAMPAIGN-x-ROSALIA_2.jpg?w=102LADY-DIOR-CAMPAIGN-x-ROSALIA_3.jpg?w=102LADY-DIOR-CAMPAIGN-x-ROSALIA_1.jpg?w=102
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