Replanning Joanne’s Launch

[TEANUS 12,941]

Joanne was honestly a really fun era and she did try like hell to make us like it despite the switch up, like she said in 5F2. However, I do think they fumbled quite a few times and, as with almost every other era, weren’t initially right with what single ended up being the most favored to follow up Perfect Illusion. Perfect Illusion also had an awful launch rollout IMO.

 

August 2016

- Gaga announces “NEW MUSIC / NEW GAGA / SEPTEMBER” via Instagram

- Press prep (iHeartRadio Conf., Billboard Interview, Z100 visit)

August 26 - Perfect Illusion is surprise dropped days prior to September and Gaga is announced as a VMAs performer last-minute

August 28 - VMAs Performance

August 29 - Z100, WKTU Interviews (US)

August 29 - Good Morning America Interview / Jimmy Fallon Performance + MV Announcement

August 30 - MV Teaser #1 (YouTube)

September 2016

September 1 - MV Teaser #2 (Instagram)

September 2 - Music Video

September 2 - BBC Radio 1, Capital FM Interviews (UK) / Graham Norton (PI w/ Piano Intro)

September 5 - BBC Live Lounge w/ Mark Ronson [PI, BR (Piano), and Black Dog (Led Zeppelin Cover)]

September 7 - French Radio

September 9 - German Radio

September 15 - Apple Music Beats 1 / Album Announcement

September 22 - KIIS FM, AMP LA Interviews

September 23 - iHeartRadio Music Festival

Spoiler

1. What’s Up (4 Non Blondes Cover)

2. Yoü and I

3. A-YO (Debut)

4. John Wayne (Debut)

5. Poker Face

6. Born This Way

7. Your Song (Elton John Cover)

8. Applause (Piano)

9. Angel Down (Debut)

10. Bad Romance (Piano)

11. The Edge of Glory (Rock Version)

12. Perfect Illusion

October 2016

October 5 - Dive Bar Tour Nashville

October 14 - Million Reasons Release (Second Single)

October 15 - Making Joanne - Ep.1: Million Reasons

October 19 - A-YO Release

October 20 - The Howard Stern Show (Angel Down, MR)

October 20 - Dive Bar Tour NYC

October 21 - Album Release

October 21 - Lyric+Audio Videos for Every Track on YouTube

October 22 - Saturday Night Live (A-YO/Perfect Illusion, Million Reasons)

October 22 - Making Joanne - Ep.2: PI

October 24 - Jimmy Kimmel (A-YO, MR)

October 25 - Carpool Karaoke (PI, MR)

October 27 - Dive Bar LA

October 29 - American Top 40 Takeover

October 30 - CBS This Morning Interview

November 2016

November 3 - Sukkiri (PI Acoustic/MR) (JP) / Japanese Press

November 4 - Million Reasons Music Video 

November 4 - SMAPXSMAP (John Wayn/PI, MR) (JP)

November 7 - X Factor Australia (John Wayne/MR)

November 9 - Sunrise (Australia) Int./Perf. (PI/MR)

November 9 - Australian Radio

November 19 - Making Joanne - Ep.3: A-YO

November 20 - American Music Awards (MR)

November 21 - Ellen Interview

November 22 - The View Interview

November 30 - Victoria’s Secret Fashion Show (A-YO/John Wayne, Million Reasons)

December 2016

December 4 - X Factor UK Semi-Final (MR)

December 7 - Royal Variety Performance (MR) (UK)

December 9 - Jools Holland w/ Florence Welch (Hey Girl, MR) (UK)

December 10 - Alan Carr’s Happy Hour (MR/PI Acoustic) (UK)

December 13 - The Voice US Finale (MR/John Wayne)

December 15 - The Today Show (MR, PI Acoustic)

December 16 - Stephen Colbert Interview

December 17 - Making Joanne - Ep.4: Hey Girl

[TortureMeOnReplay 5,829]

Honestly I think Million Reasons should have been the lead. It's more reflective of the overall sound and a great ballad. PI is my favorite song on the album and one of my favorite songs overall, but it sounds nothing like the album and the guitar in the beginning can be off putting to people. 

[Anderson123 36,031]

I honestly wouldn't change anything about Joanne. It seems like the album she needed to make at that time in her life. Perfect Illusion was the right choice as a lead single because anything else would've made the fans flip. I mean it was a grower but still, it was lead single material. They should've just followed that with Million Reasons or Joanne, not try to do something with A-Yo but other than that I think it went pretty smooth and overall one of her better planned rollouts that ended with the Superbowl as the cherry on top. Obviously not a huge promo plan like Born This Way or the ambition ARTPOP had but like I said, it was pretty much what she wanted to do at that time, no pressure and no draining.