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Pitchfork: A&W (Best New Track)


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"The singer-songwriter breezes through every iteration of herself on a chimeric folk-trap ballad that acts as a crash course in Lana signifiers."

Spoiler

Here’s every iteration of Lana Del Rey we’ve ever seen, each one cracking open to reveal another guise: Norman-era AOR Lana into Ultraviolence-era nihilist Lana into Chemtrails-era folk Lana into—after the song’s tense, jaw-dropping switch-up—the bratty, half-rapping, trap-loving Lanas of Born to Die, Honeymoon, and Lust for Life. The title “A&W” both refers to the roadside chain restaurant and stands for “American *****”—the original title, according to producer Jack Antonoff.

If a single song could act as a crash source in Lana signifiers, this would be it.

And yet, taken as a whole, “A&W” is unlike anything she’s ever made.

Lana has always operated with a kind of creative abandon seemingly at odds with conventional wisdom, but “A&W” might be the ultimate expression of that wildness, a chimeric, haunted folk-trap ballad welded together with nothing but the heat of her own star power.

Full review here.

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