Kim Kardashian's SKIMS accused of greenwashing

[Teletubby 151,516]

Kim Kardashian’s SKIMS has been accused of “greenwashing” over its packaging claims.
Greenwashing is a marketing term, in which corporations deceive consumers into thinking their products and organisation policies are environmentally friendly.

A new investigation by the Changing Markets Foundation found “no evidence” to support the environmentally conscious claims made by SKIMS.

SKIMS delivers its products to customers in film packaging that reads in bold, black lettering: “I AM NOT PLASTIC.”

“I am compostable made from plants,” it adds. “I will biodegrade in your home compost and in an industrial compost facility.”

The packaging also lists an additional number 4 logo , which is a recycling symbol, indicates that the packaging is made from a type 4 plastic, or low-density polyethylene (LDPE).

“While this packaging might decompose in practice, as claimed, it is completely misleading to say that it is not plastic,” the foundation said.

It is not the first time SKIMS has come under scrutiny over its environmental claims. 
Good On You, a platform that evaluates the ethical and sustainable practices of brands across the world, awards SKIMS its “We Avoid” – the lowest score because SKIMS fails to disclose information about its commitment to sustainability throughout its supply chain.
“As a shopper, you have the right to know how SKIMS’ production practices impact the world and its inhabitants.
“It’s time SKIMS ‘gets its ass up’ and starts disclosing more information about how, where, and by whom its items are produced, as well as the materials used.”
source

[Magneto 13,454]

I screamed at the "refillable bottles" which are just skins/sleeves you don't even need

[Levine 23,709]

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[Taylucifer 5,168]

and this is shocking to people because???