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Haus Labs Announces New Products


lilmonster2424

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Ronnie
1 minute ago, lilmonster2424 said:

Haus Labs just launched their new website featuring many new products! They look amazing, I can't wait to get the lip oil :vegas:

https://www.hauslabs.com

We hit post at the same time :ladyhaha:

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papergangster

Okay the packaging looks a thousand times elevated than the previous. 

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Franch Toast

Noooo, I don't see the liquid liner, Glam Attacks, or lip glosses! What the heck?

But yes, the packaging looks much better. 

She/Her/Hers
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Schwerk

I hope they bring back the liquid eyeliner, that thing is amazing and I regret not buying more. There's no Sephora here and Amazon never carried a full collection so I wonder if I will ever buy any Haus labs in the future.

Love the matte packaging. The eye paints are very intriguing to me, although they do remind my of Halseys, which have amazing packaging.

Don't know if these prices are correct because €27 for an eye pencil and €30 for a single tube of shadow is outrageous to me. 

about-face-review-swatches-makeup-halsey

According to Gaga I'm a ****ing rad bitch
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franminervini

08861ce960c84ec281371e80d65353e4?width=8
 

Looks really nice tbh, still nothing too crazy but I guess something you would buy in Sephora :vegas:

Have you checked the Charts Thread today?!
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Lumiere

Omg yes they look so good! 

Do you guys know if the old products are coming back or are they discontinued altogether?

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HausOfAntonio

I mean they really stepped it up we can’t lie. Lets hope it goes well! :excited2:

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LG666

The rebrand is impressive - it's much more accessible and feels very futuristic which is what they're aiming for.

It seems like this time around they have a better sense of who they are and what they want to be. There is a clear message and the imagery is stunning. I love the inclusivity, too, with body types, race, and age.

Curious to see what videos and commercials will be like, assuming they might have some roll out.

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luciagaga

I hope I’m wrong, but I just don’t see Gaga in ANY of this. Gaga is the last celebrity I would attach the ‘minimalist’ aesthetic to. It’s like the executives have no idea how consumers perceive Gaga and her legacy over the years. No one is looking for a minimalist or ‘clean’ beauty brand from Gaga. It’s like David Bowie releasing a range of plain vanilla ice cream. Perhaps this is supposed to represent the ‘new Gaga’, but I don’t see it resonating with consumers. Over 10 years of thought provoking and eye catching music, outfits, styling, performance and photoshoots… yet none of this spirit is represented in the core of the brand. If Gaga is supposed to be the driving force to get people to go out and buy the brand, the products having virtually no resemblance to the creator makes no sense to me. I think this will go down just like the previous Haus Labs product line did, there may be a few products that stand out to people, but nothing interesting enough to bring the brand into the forefront in the likes of Fenty or Rare Beauty.

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HausOfAntonio
5 minutes ago, luciagaga said:

I hope I’m wrong, but I just don’t see Gaga in ANY of this. Gaga is the last celebrity I would attach the ‘minimalist’ aesthetic to. It’s like the executives have no idea how consumers perceive Gaga and her legacy over the years. No one is looking for a minimalist or ‘clean’ beauty brand from Gaga. It’s like David Bowie releasing a range of plain vanilla ice cream. Perhaps this is supposed to represent the ‘new Gaga’, but I don’t see it resonating with consumers. Over 10 years of thought provoking and eye catching music, outfits, styling, performance and photoshoots… yet none of this spirit is represented in the core of the brand. I think this will go down just like the previous Haus Labs product line did, there may be a few products that stand out to people, but nothing interesting enough to bring the brand into the forefront in the likes of Fenty or Rare Beauty.

I don’t think its minimalist… thats the whole point of the rebrand - clean beauty doesn’t have to be natural-looking, neutral and boring. Look at the range of the products they showed so far - there are tons of vibrant colours, the packaging is eye-catching and the formulas seem innovative  and artistry-grade even though they are “clean”… 

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edgy

i like the simplicity, but why does this feel like haus labs, deyassified :cryga:

its giving haus labs by goop :toofunny:

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Concertaholic

Everything looks pretty basic to me, quite the opposite of what I think of when I think of Gaga :haroon:

Over It Wow GIF by The Comeback HBO

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Citrom

I think they look good but is that a misspell on the web page? It says “created with kindess” 

Is it a new word? Educate me pls :mark:

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