IKEA debuts first products from Swedish House Mafia collection

[Teletubby 144,841]

Swedish House Mafia announced their collaboration with IKEA in September 2021.  Today IKEA reveals the first products from the collaboration: 3 new Swedish House Mafia remixed versions of the iconic IKEA FRAKTA bag. 

"FRAKTA is one of those IKEA classics that everyone has. We wanted to do our take on it from a music creation perspective depending what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA" - Swedish House Mafia

Prototypes of the FRAKTA bag:


IKEA x Swedish House Mafia FRAKTA bag:



IKEA x Swedish House Mafia shoulder bag


IKEA x Swedish House Mafia accessory bag

 

During the IKEA Festival at BASE in Milan on June 9 for Milan Design Week 2022, more products from the upcoming collection for music creators will be revealed.
IKEA and Swedish House Mafia collection launching this fall. The collection will include more than 20 furniture pieces, interior solutions and accessories for up and coming music producers, DJ

source source

[Nathan 2,079]

[papergangster 2,744]

Um…… what?

[Kimmo 80,277]

Is this supposed to encourage people to shop at IKEA? 
 

Who says “oh let me go to IKEA to buy low quality towels because Swedish House Mafia designed an all black shopping bag…”

 

[ALGAYDO 31,517]

K

[Rj Barker 3,328]

Uhm, we want something for the gay IKEA Stan!

[Cameltoe Chariot 15,078]

Live footage of the IKEA CEO trying to convince us these aren't garbage bags:

[Chlorine 47,976]

4 minutes ago, CameltoeKween said:

Live footage of the IKEA CEO trying to convince us these aren't garbage bags:

PLS 

[vanna shintuyu 10,434]

45 minutes ago, CameltoeKween said:

Live footage of the IKEA CEO trying to convince us these aren't garbage bags:

What an icon

[Reginald 13,840]

These look like reusable shopping bags, the ones you can buy at the grocery store for $1 

[holy scheisse 22,150]

I like them 

[spector 1,918]

4 hours ago, Kimmo said:

go to IKEA to buy low quality towels

i don't think ikea products are low-quality, i like my towels and sheets and kitchen supplies from there 

[Alfonso 1,538]

I mean, I find the collaboration funny (which I think was one of the purposes), but I also think their blue bags are great.. at least in my experience (they have always been very resistant and lasted many years)

[Kimmo 80,277]

9 minutes ago, spector said:

i don't think ikea products are low-quality, i like my towels and sheets and kitchen supplies from there 

Girl I’m being my usual hypocrite… 

 

I also have plates and my kitchen island is from IKEA 

sometimes I say things for the sake of the joke, sorry ! 

[spector 1,918]

2 minutes ago, Kimmo said:

Girl I’m being my usual hypocrite… 

 

I also have plates and my kitchen island is from IKEA 

and you will be slayed, sliced, and served on that for being a capital liar